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  • Strateško načrtovanje odnosov z javnostmi
    Ašanin Gole, Pedja, 1966-
    Article is in the first place concentrating on finding an answer to the question why public relations are part of strategic management, because otherwise there would be no need for its planning ... models. Then it compares most known models of strategic public relations planning and at the end it proposes use of strategic planning developing responsive model also for the planning of public relations and organizational communication. Beside theoretical argumentation of the model, at the end of the article author gives also practical review of cluster analyses use at strategies planning.
    Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul.-avg. 1999, str. 544-557)
    Type of material - article, component part
    Publish date - 1999
    Language - slovenian
    COBISS.SI-ID - 19328349

    Link(s):

    Repository of the University of Ljubljana – RUL
    Digitalna knjižnica Slovenije - dLib.si

source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul.-avg. 1999, str. 544-557)

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