Življenjski cikel izdelka in druge metode strateškega planiranja marketinga

National and University Library, Ljubljana (NUK)

Naročanje gradiva za izposojo na dom
Naročanje gradiva za izposojo v čitalnice
Naročanje kopij člankov
Urnik dostave gradiva z oznako DS v signaturi

Življenjski cikel izdelka in druge metode strateškega planiranja marketinga

Završnik, Bruno

V današnjem času, ko se mora vsako podjetje hitro odzvati spremembam na trgu, so še kako pomembna znanja s področja strateškega planiranja marketinga.Življenjski cikel je ena od osnovnih metod ... strateškega planiranja marketinga.Model ŽCI je zgrajen na domnevi, da imajo izdelki podobno kot živa bitja določeno življenjsko dobo, ki jo lahko razdelimo na zaporedne faze.Knjiga mag. Bruna Završnika prvič celovito predstavlja koncept življenjskega cikla izdelka.Avtor se je z znanstveno poštenostjo potrudil, da pokaže tudi na slabosti koncepta.

Type of material - examin. paper ; adult, serious

Publication and manufacture - Ljubljana : Tangram, 1990

Language - slovenian

ISBN - 86-81845-01-2

COBISS.SI-ID - 260380

Keep searching

Author
Završnik, Bruno

Reserve material at the desired pickup location.

Pickup location	Material status	Reservation
Newspaper Reading Room	available - reading room
Main Reading Room	available - reading room

Call number – location, accession no. ...	Copy status
DS 421750 dislocirano skladišče Leskoškova	available - reading room

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Završnik, Bruno	11974

Source: Personal bibliographies and: SICRIS

The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.

Pickup location	Material status	Reservation

Upload image

Reserve material at the desired pickup location.

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Select pickup location:

Material pickup by post

Notification

Citations

Subject headings in COBISS General List of Subject Headings

Select pickup location

Reservation was successful.

Reservation failed.

Reservation...

Bibliographic data

Number of loans

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Theme