Strateško nakupno vedenje : vedenje porabnikov v primeru nakupa hiše

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Strateško nakupno vedenje : vedenje porabnikov v primeru nakupa hiše

Kos Koklič, Mateja ; Vida, Irena

Cilj prispevka je uporabiti obstoječe znanje na področju vedenja porabnikov za strateško nakupno vedenje, npr. v primeru nakupa hiše, in sicer z oblikovanjem ter empirično preveritvijo zastavljenega ... konceptualnega modela. S kvalitativno raziskavo smo dognali, da kognitivni in racionalni dejavniki premalo pojasnijo vedenje porabnikov, ko so ti visoko vpleteni v nakup izdelka, kot je hiša. Poleg posameznikovih lastnosti je treba upoštevati nakupno situacijo, dejavnike okolja, vlogo čustev, izkušenj, podzavesti, potreb in ciljev.

Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 45, št. 5, sep.-okt. 2008, str. 535-551)

Type of material - article, component part

Publish date - 2008

Language - slovenian

COBISS.SI-ID - 28020573

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Digitalna knjižnica Slovenije - dLib.si
Repository of the University of Ljubljana – RUL

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Kos Koklič, Mateja | Vida, Irena

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source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 45, št. 5, sep.-okt. 2008, str. 535-551)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kos Koklič, Mateja	24395
Vida, Irena	11462

Source: Personal bibliographies and: SICRIS

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