Slovenske založbe na socialnem omrežju Facebook : magistrsko delo

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Slovenske založbe na socialnem omrežju Facebook : magistrsko delo

Dolinšek, Špela, 1989-

Facebook je priljubljeno socialno omrežje, ki ga mnoga podjetja uporabljajo za komunikacijo z javnostjo. Facebook stran lahko občutno pripomore k boljši prodaji in boljši prepoznavnosti založbe. ... Vendar pa je za doseg želenih rezultatov potrebno strani posvetiti veliko časa in imeti dosti znanja. Slovenske založbe se že pojavljajo na socialnih omrežjih. Skoraj vse so že postavile stran ali profil na Facebooku, vendar je kvaliteta izdelave teh strani zelo različna. Prav tako se od založbe do založbe razlikuje koliko časa in truda vlagajo v vsebine, ki jih objavljajo na Facebook strani. V tej magistrski nalogi bom analizirala kaj na slovenskih straneh založb je in kaj bi še lahko izboljšali.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Ljubljana : [Š. Dolinšek], 2015

Language - slovenian

COBISS.SI-ID - 282114560

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Author
Dolinšek, Špela, 1989-

Other authors
Kovač, Miha, 1960-

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Dolinšek, Špela, 1989-
Kovač, Miha, 1960-	21645

Source: Personal bibliographies and: SICRIS

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