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An institutionalist view of public relations and the evolution of public relations in transition economiesLah, Marko ; Sušjan, Andrej ; Redek, TjašaThe paper provides an institutionalist view of public relations as a refined mechanism for maintaining corporate power. The institutionalist theory of the firm, based on Galbraithian and Marxist ... tradition, offers a convenient framework for including public relations into economics. The authors present the role of public relations managers, the creation and management of issues as well as methods of financing the public relations activities. The institutionalist approach bears also relevant aspects for the analysis of the developments of public relations in transition economies, which is shown in a tentative periodisation of the evolution of public relations. During the past twenty years the public relations practices in transition economies have evolved through several stages. After having "successfully" assisted in neutralising the turbulent social consequences of transitional processes in the initial phases of transition, the public relations departments of transitional firms now tend to apply the proactive public relations strategiesin order to enhance corporate power.Source: Javnost = The Public. - ISSN 1318-3222 (Vol. 17, no. 2, jun. 2010, str. 45-62)Type of material - article, component partPublish date - 2010Language - englishCOBISS.SI-ID - 29570909
Author
Lah, Marko |
Sušjan, Andrej |
Redek, Tjaša
Topics
podjetja |
korporativna identiteta |
odnosi z javnostmi
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lah, Marko | 08714 |
Sušjan, Andrej | 11979 |
Redek, Tjaša | 23031 |
Source: Personal bibliographies
and: SICRIS
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