Osnove marketinškega informacijskega sistema

National and University Library, Ljubljana (NUK)

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Osnove marketinškega informacijskega sistema

Radonjič, Dušan

Avtor obravnava temeljno področje marketinga, problem pridobivanja relevantnih tržnih informacij za poslovno odločanje v OZD. Avtor izhaja iz problema poslovnega upravljanja, nato pa obravnava ... upravljanje marketinga. Za obe vrsti upravljanja je potrebno izgraditi takšen marketinški informacijski sistem (MIS), ki bo omogočal kontinuiteto v preskrbi s tržnimi informacijami za potrebe odločanja. V nadaljevanju so podana osnovna izhodišča MIS, za tem pa je podrobneje prikazana njegova struktura in funkcioniranje. Kot vsak drugi organizacijski sistem ima tudi MIS svoje specifične elemente in svoj način funkcioniranja.

Type of material - book ; adult, serious

Publication and manufacture - Ljubljana : Gospodarski vestnik, 1986

Language - slovenian

COBISS.SI-ID - 391428

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Author
Radonjič, Dušan

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Pickup location	Material status	Reservation
Circulation Desk (room 4)	available - outside loan, loan period: 30 days
Newspaper Reading Room	available - outside loan, loan period: 30 days
Main Reading Room	available - outside loan, loan period: 30 days
Delivery by post return to Narodna in univerzitetna knjižnica, Ljubljana	delivery from another location available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
DS 381305 dislocirano skladišče Leskoškova	available - outside loan, loan period: 30 days
DS 369273 dislocirano skladišče Leskoškova	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Radonjič, Dušan	02544

Source: Personal bibliographies and: SICRIS

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