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Innovation and communication as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industries = Inovativnost in komuniciranje kot dimenziji marketinške kulture v luči finančne uspešnosti poslovanja v slovenski gradbeni in zavarovalniški panogi : primerjalna analizaPostružnik, Natalie C. ; Moretti, MelitaThis study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an ... organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.Source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 58, št. 1/2, 2012, str. 35-47)Type of material - article, component partPublish date - 2012Language - englishCOBISS.SI-ID - 4267991
Author
Postružnik, Natalie C. |
Moretti, Melita
Topics
podjetja |
zavarovalništvo |
gradbeništvo |
organizacija |
marketing |
inovacije |
inovativnost |
komuniciranje |
poslovna uspešnost
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source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 58, št. 1/2, 2012, str. 35-47)
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Database name | Field | Year |
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Postružnik, Natalie C. | 92309 |
Moretti, Melita | 92210 |
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