Članek obravnava novinarstvo kot liberalni poklic sui generis in njegovo transformacijo v času ekonomije pozornosti. Izhaja iz specifike novinarskega poklica, da v nasprotju z drugimi poklici ne ...temelji na odnosu med ponudnikom ali izvajalcem storitve in uporabnikom, ampak na načelu javnosti; prav zaradi specifične narave novinarstva so se mediji (najprej tisk) razvijali kot organ javnosti in steber javne sfere. Digitalizacija povečuje vpliv nenovinarskih akterjev v določanju »meja novinarskega ozemlja«, kar po eni strani lahko nakazuje podružbljanje in demokratizacijo novinarskega poklica, po drugi pa ogroža njegovo vrednotno racionalnost in ga podreja instrumentalni racionalnosti, s tem zmanjšuje njegovo avtonomijo ter vodi v procese deprofesionalizacije in pavperizacije novinarstva.
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