Varčevanje in varčevalni apeli v sodobni potrošni kulturi : diplomsko delo
Furlan, Iza
Današnja družba je potrošna družba, kar pa je opaziti tudi na načinu, kako ljudje varčujejo. V diplomski nalogi bom predstavila dva pogleda na varčevanje. Prvi je racionalni vidik, kjer je potrošnik ...predstavljen kot suveren akter, ki z varčevanjem pridobi nadzor nad svojim nakupovanjem, drugi vidik pa predstavlja potrošnika, ki skozi varčevanje išče užitek. Preudaren in hedonističen pogled sta iz pogleda varčevanja tesno povezana, saj posamezniki pogosto uporabijo znižano ceno le kot racionalen argument, da upravičijo nakup izdelka in si s tem privoščijo užitek. Da realizirajo čim večji prihranek, zbirajo kupone, hodijo na razprodaje, spremljajo znižanja in podobno. Trošijo in s tem investirajo denar v nakup izdelka, da bi na dolgi rok prihranili. Izvajanje varčevalne prakse marsikateri potrošnik pojmuje kot igro ali nekakšen lov na zaklad, zaradi vznemirljivega iskanja čim nižjih cen. Z empirično preverbo sem pri intervjuvancih raziskala njihovo izkušnjo posluževanja varčevanja.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [I. Furlan], 2020
Č Ms 0000016935 Closed stacks
Č Ms 16935 Closed stacks
loan not possible
Shelf entry
Adding material to shelf was successful.
Adding material to shelf failed.
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
More...
Subject Headings Textbook Zebra Research guides