Managing customers as investments : the strategic value of customers in the long run

FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)

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Managing customers as investments : the strategic value of customers in the long run

Gupta, Sunil, 1958- ; Lehmann, Donald R.

Type of material - book ; adult, serious

Edition - 4th printing

Publication and manufacture - Upper Saddle River : Wharton School, 2008

Language - english

ISBN - 0-13-142895-0; 978-0-13-142895-9

COBISS.SI-ID - 28730461

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Author
Gupta, Sunil, 1958- | Lehmann, Donald R.

Topics
Odnosi s strankami | Customer relations | Upravljanje odnosov s strankami | Customer relationship management

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FSS, J. Goričar Central Social Sciences Library, Ljubljana	available - outside loan, loan period: 1 months

Call number – location, accession no. ...	Copy status
K 658.8 GUPTA, S. Managing Free access	available - outside loan, loan period: 1 months

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Gupta, Sunil, 1958-
Lehmann, Donald R.

Source: Personal bibliographies and: SICRIS

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