Services marketing : people, technology, strategy

FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)

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Subject Headings Textbook Zebra Research guides

Services marketing : people, technology, strategy

Wirtz, Jochen ; Lovelock, Christopher H.

Type of material - book ; adult, serious

Edition - 9th ed.

Publication and manufacture - Hackensack (NJ) : World Scientific, cop. 2022

Language - english

ISBN - 978-1-944659-79-0; 978-1-944659-82-0

COBISS.SI-ID - 92329219

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Wirtz, Jochen | Lovelock, Christopher H.

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Č 658.8 WIRTZ, J. Services Free access	available - reading room

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Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Wirtz, Jochen
Lovelock, Christopher H.

Source: Personal bibliographies and: SICRIS

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