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Services marketing : people, technology, strategyWirtz, Jochen ; Lovelock, Christopher H.Type of material - book ; adult, seriousEdition - 9th ed.Publication and manufacture - Hackensack (NJ) : World Scientific, cop. 2022Language - englishISBN - 978-1-944659-79-0; 978-1-944659-82-0COBISS.SI-ID - 92329219
Author
Wirtz, Jochen |
Lovelock, Christopher H.
Topics
Trženje |
Storitvene dejavnosti |
Odnosi s strankami |
Servisne službe za stranke |
trženje |
storitve |
proizvodi |
trg |
potrošnik |
poslovno komuniciranje |
povpraševanje |
ponudba |
odnosi s strankami |
odličnost |
case study |
marketing |
services |
products |
market |
consumer |
business communication |
demand |
supply |
customer relationship |
excellence |
case study
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Wirtz, Jochen | ![]() |
Lovelock, Christopher H. | ![]() |
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