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Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamkDe Chernatony, L.Type of material - book ; adult, seriousEdition - 1. natisPublication and manufacture - Ljubljana : GV založba, 2002Language - slovenianISBN - 86-7061-299-2COBISS.SI-ID - 120921088
Author
De Chernatony, L.
Other authors
Zupančič, Boštjan, 1963- |
Stubbs, John |
Verčič, Dejan
Topics
Blagovne znamke |
Industrijski izdelki |
proizvodi |
blagovne znamke |
upravljanje |
strateški management |
TQM |
oblikovanje |
kultura podjetja |
cilj |
poslovno okolje |
predstava |
image |
nabava |
potrošnik |
trg |
uspešnost poslovanja |
trženje |
poslovna psihologija |
vrednote |
tržno planiranje |
tržno planiranje |
products |
trademarks |
management and control |
strategic management |
TQM |
modelling |
corporate culture |
goal |
business environment |
image |
image |
purchase |
consumer |
market |
business efficiency |
marketing |
business psychology |
values |
market planning |
market planning
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Štibuh k 0000000658 DE CHERNATONY, L. Blagovna znamka: ... IN: 000015014 Štibuh k 658 DE CHERNATONY, L. Blagovna znamka: ... IN: 000015014 |
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Year | Impact factor | Edition | Category | Classification | ||||
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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De Chernatony, L. | ![]() |
Zupančič, Boštjan, 1963- | ![]() |
Stubbs, John | ![]() |
Verčič, Dejan | 14685 |
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