The paper aims to develop—based on a particular dual comparative analysis that follows the current European concerns—the concepts of competitiveness and innovation as pillars uprighting companies’ ...resilience, creating ecoinnovative jobs and social inclusion. In their struggle to meet the Circular Economy principles and Green Deal objectives, the countries chosen for analyses—Romania and Serbia—have started implementing added-value blockchain concepts in their societies to thrive in the resilient European market and build empowered societies. According to the World Economic Forum Global Sources of Competitiveness, skills considered in our study refer to businesses’ versatility and societies’ innovation capability. Based on specific data provided by Eurostat, the results showed a correlation between the ecoinnovation index and R&D personnel by sector and helped design a regression model. Hence, we demonstrate that R&D creativity, once stimulated through innovative teaching, blooms, having positive effects at society and market levels as reflected in the ecoinnovation index. Furthermore, cluster analysis within E.U. innovation helped identify strengths and weaknesses, provided new grounds in applying innovation, and led to further recommendations.
This study aims to provide a comprehensive overview of the XR challenges, opportunities, and future trends that will impact higher educational institutions. The article discusses (using observation, ...participatory observation and as well as document analysis) the potential for augmented reality to be used in higher education, having in mind characteristics of Millennials (Generation Y) and Post-Millennials (Generation Z) and raises issues about responsible innovation, the future of work, and formal education. Additionally, survey research was completed among students in Serbia and Romania (103 respondents) within selected generations regarding their knowledge of extended reality and their attitudes towards opportunities and challenges of extended reality in Higher Education Institutions, and thus this paper also utilises quantitative analysis. A correlation matrix, composite reliability, and regression model were used to code the data and extract knowledge. A thorough review of the existing literature on one hand and primary research as well, using the chosen scientific methods, the planned purpose of the research will be obtained: to gain a better-understanding of the education needs of Generation Y and Generation Z and the potential use of XR as a response to the needs observed. The results of the quantitative analysis confirmed our starting assumptions: XR is an excellent technology facilitating the teaching processes allowing learners to more actively control their learning strategies and supporting the interactivity and connectivity that students and faculties experience. Furthermore, Generation Z students are more applicative for stating XR’s opportunities (instead of challenges) in higher education institutions.
Corporate Social Responsibility (CSR) is becoming omnipresent in contemporary business environments given the growing awareness of the social role of business entities and their contribution to ...sustainable development. The research was conducted in order to explore the relationships between the perceived organizational engagement in CSR, job satisfaction due to CSR, organizational pride, and employees’ involvement in the company’s CSR activities. The research was conducted on a sample of employees in the life insurance department of a leading insurance company in Serbia, using a structured web questionnaire. Data analysis was performed on a sample of 138 respondents. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM), given the relatively small size of the sample, asymmetric data distribution, and the complexity of the relations. The study results point to a more influential role of CSR engagement in fostering organizational pride, compared to job satisfaction, with the latter as the most influential determinant of organizational involvement.
From the moment the Republic of Serbia declared a state of emergency in the summer semester of 2019/2020, higher education institutions (HEIs) used various teaching models from Distance Learning ...Systems (DLS), online platforms and modern information and communication technologies (ICT), to sending materials via student e-mails and notifications via faculty portals. Using survey research as a method, the paper describes the experiences of teachers and associates at HEIs in Serbia (780 respondents) regarding the efficiency of provided education services. In this article, we used the method of content analysis and participatory observation, as well. We analysed the attitudes of teachers and associates apropos the efficiency of providing educational services through the work from home (WFH) model and distance learning (DL) and other models used in response to COVID-19 epidemiological measures in education. During the WFH setup, we looked for factors that affect educational efficiency. When it comes to the statistical technique, factor analysis was selected. Technology, managerial support, and work–home conflict are all expected to impact process efficiency, so these were the first criteria considered when selecting potential factors. Principal Component Analysis (PCA) was used as the extraction method, and the Varimax rotation method was also used. We discarded all factors with eigenvalues below one. Four factors caught our attention: School management support, Family–work conflict, Home infrastructure, and Technology choice. The results showed that F1 (School management support) is positively correlated to F2 (Family–work conflict) and efficiency and negatively correlated to F3 (Home infrastructure). Conversely, F2 is negatively correlated to F3 and positively correlated to efficiency. The F4 factor shows no significant correlations to other factors.
This research paper defines service value as the multidimensional overall user evaluation of the efficiency of a particular service in the context of the benefits they provide, measured through ...satisfaction and loyalty of consumers and, in this particular case, of entrepreneurs. By distributing a questionnaire comprising a set of descriptive questions and a five-point Likert scale, the authors managed to collect 281 valid responses from entrepreneurs in Serbia. Structural equation modelling was used to evaluate the impact of service value factors on satisfaction and, ultimately, loyalty. Following a confirmatory factor analysis, the authors found that quality, personal relationship, expediency, leadership, and perceived costs significantly impacted the bank users’ satisfaction, which is ultimately converted into lasting loyalty towards the dominant bank used in a daily routine or running personal business. Even though new forms of business are more and more focused on the individual and subjective attitude towards banking service, a large number of determinants still need to be identified. In this research, all hypotheses about the influencing factors were confirmed.
Over the last decade, new technological progress has enabled the researchers to use neuroscience not only for scientific but also for marketing studies, so they can explore, at the same time, ...conscious and unconscious drivers of consumer behaviour in real daily situations. Applying brain science to consumer behaviour, neuromarketing—a new innovative marketing research discipline—examines consumers’ response (sensory, motor, and cognitive) to advertising stimuli. This article focuses on three key areas: literature review, challenges and limitations of neuromarketing, and neuromarketing trends, with several concrete real-life examples in different business industries. Practical challenges and limitations within the neuromarketing research, such as ethics, accessibility, costs and timing, but also side effects, are discussed. At the end, this article emphasizes many practical implementations of neuromarketing in different business branches, with the adoption of academic and scientific neuroscience researches to commercial purposes.
This paper describes the current state of young people's attitude towards the world of finance and their need for financial education. Today, financial education is already practiced in many European ...countries, but this is not the case in the Republic of Serbia. However, research shows that financial literacy is one of the necessary skills for young people in the 21st century. The research results were presented on a sample of 175 people (exploratory research) aged between 18 and 35 from Serbia. The attitude of the respondents towards finances was presented, their financial habits were examined, and the results were presented using the method of descriptive statistics. Financial literacy plays a crucial role in promoting sustainable development and green finance by empowering individuals to make informed decisions that contribute to economic stability and growth.
Limiting Aspects of Neuromarketing Research Slijepčević, Milica; Popović Šević, Nevenka; Radojević, Ivana
Mednarodno Inovativno Poslovanje,
05/2019, Volume:
11, Issue:
1
Journal Article
Peer reviewed
Open access
Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing. Defining the limiting factors in ...the neuromarketing research process by examining the attitudes of relevant respondents was the aim of this empirical research. The conclusion was that neuromarketing research is a modern approach to understanding consumer behaviour during the process of purchasing products and services and that, within certain limits, is in line with ethical criteria
Neuromarketing is one of the newer tools that banks are increasingly using in their marketing in order to fight for a larger number of their clients. Responses provided by 99 entrepreneurs in the ...Summer of 2020 regarding the role of neuromarketing in banking are collected in the research study. In our study, the homogeneity of variances is examined, ANOVA and post hoc analyses applied to see any differences among respondents across age groups, gender, education, and firm size. However, there is no evidence that the perception significantly varies across these categories, although respondents are comparatively more positive than negative when discussing neuromarketing.
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