This paper describes the current state of young people's attitude towards the world of finance and their need for financial education. Today, financial education is already practiced in many European ...countries, but this is not the case in the Republic of Serbia. However, research shows that financial literacy is one of the necessary skills for young people in the 21st century. The research results were presented on a sample of 175 people (exploratory research) aged between 18 and 35 from Serbia. The attitude of the respondents towards finances was presented, their financial habits were examined, and the results were presented using the method of descriptive statistics. Financial literacy plays a crucial role in promoting sustainable development and green finance by empowering individuals to make informed decisions that contribute to economic stability and growth.
Higher education institutions nowadays approach important technological challenges that consequently change the students’ entire educational world. Universities together with marketing educators are ...exploring how new digital technologies could be applied as an effective pedagogical tool. This article contributes to the marketing education community in the field of digital necessity for millennial scholars. A broad understanding of students’ perceptions and experiences of social media in marketing education is significant for both educational results and student engagements. Adopting such a focus, further reviews represent what students gain from these pedagogical applications and how it will improve their future marketing involvement.
The insight into customers' real needs, through a holistic perspective, is a challenge for all the companies functioning within the frame of the information technologies. By using contemporary ...digital marketing tools, this article aims at clarifying the importance of all the experiences lived by the customers - user experience, customer experience and brand experience - at the example of the gaming company Fnatic. By their direct application, the limits between these disappear in time, and, via their synergistic actions, they blend into a unique experience lived by a customer. Thanks to this unity of experience, a very competitive marketing strategy can be formed, not necessarily linked to the information and technology industry but all the others in the digital world.
In order to monitor continuous innovations and technological progress, a conceptual framework of an advanced research study of female digital entrepreneurship both in the Republic of Serbia and in ...the neighboring countries is proposed in the paper. Through the integration of the two well-established concepts, digital entrepreneurial competences and the female entrepreneurial ecosystem, the goal is to create a framework for a female digital entrepreneurial ecosystem which will consist of the four components: female entrepreneurs, digital entrepreneurship, digital entrepreneurial competences and support for the empowerment of women. Within the framework of the paper, each of the four set concepts is processed, a theoretical framework is provided, and proposals for a better understanding of female digital entrepreneurship is given in the end. To conclude, the paper provides a new agenda of the competences of female entrepreneurship in the consumer technology industry inclusive of the active participation of the local community, civil society and the media.
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