Makeup is commonly attributed with increasing attractiveness in female faces, but this effect has not been investigated in male faces. We therefore sought to examine whether the positive effect of ...makeup on attractiveness can be extended to male faces. Twenty men were photographed facing forward, under constant camera and lighting conditions, with neutral expressions, and closed mouths. Each man was photographed twice: once without any cosmetics applied and another time with subtle cosmetics applied by a professional makeup artist. Two hundred participants then rated those 40 images on attractiveness. The male faces were rated as higher in attractiveness when presented wearing makeup, compared to when presented not wearing makeup. This was true for both male and female raters, and whether analyzing the data using a by-participant or a by-face analysis. These results provide the first empirical evidence that makeup increases attractiveness in male faces. Following work on female faces, future research should examine the effect of makeup on several other traits in male faces. The market for male cosmetics products is growing and evolving and this study serves as an initial step in understanding the effect of makeup on the perceptions of male faces.
Makeup is commonly attributed with increasing attractiveness in female faces, but this effect has not been investigated in male faces. We therefore sought to examine whether the positive effect of ...makeup on attractiveness can be extended to male faces. Twenty men were photographed facing forward, under constant camera and lighting conditions, with neutral expressions, and closed mouths. Each man was photographed twice: once without any cosmetics applied and another time with subtle cosmetics applied by a professional makeup artist. Two hundred participants then rated those 40 images on attractiveness. The male faces were rated as higher in attractiveness when presented wearing makeup, compared to when presented not wearing makeup. This was true for both male and female raters, and whether analyzing the data using a by-participant or a by-face analysis. These results provide the first empirical evidence that makeup increases attractiveness in male faces. Following work on female faces, future research should examine the effect of makeup on several other traits in male faces. The market for male cosmetics products is growing and evolving and this study serves as an initial step in understanding the effect of makeup on the perceptions of male faces.
The status of disgust as a sociomoral emotion is debated. We conducted a stringent test of whether social stimuli (specifically, political outgroup members) can elicit physical disgust, as distinct ...from moral or metaphorical disgust. We employed stimuli (male faces) matched on baseline disgustingness, provided other ways for participants to express negativity toward outgroup members, and used concrete self-report measures of disgust, as well as a nonverbal measure (participants’ facial expressions). Across three preregistered studies (total N = 915), we found that political outgroup members are judged to be “disgusting,” although this effect is generally weaker for concrete self-report measures and absent for the nonverbal measure. This suggests that social stimuli are capable of eliciting genuine physical disgust, although it is not always outwardly expressed, and the strength of this result depends on the measures employed. We discuss implications of these results for research on sociomoral emotions and American politics.
Abstract
The behavioral immune system posits that disgust functions to protect animals from pathogen exposure. Therefore, cues of pathogen risk should be a primary driver influencing variation in ...disgust. Yet, to our knowledge, neither the relationship between current pathogen risk and disgust, nor the correlation between objective and perceived pathogen risk have been addressed using ecologically valid measures in a global sample. The current article reports two studies addressing these gaps. In Study 1, we include a global sample (
n
= 361) and tested the influence of both perceived pathogen exposure and an objective measure of pathogen risk—local communicable infectious disease mortality rates—on individual differences in pathogen and sexual disgust sensitivities. In Study 2, we first replicate Study 1’s analyses in another large sample (
n
= 821), targeting four countries (US, Italy, Brazil, and India); we then replaced objective and perceived pathogen risk with variables specific to the SARS-CoV-2 pandemic. In Study 1, both local infection mortality rates and perceived infection exposure predicted unique variance in pathogen and sexual disgust. In Study 2, we found that perceived infection exposure positively predicted sexual disgust, as predicted. When substituting perceived and objective SARS-CoV-2 risk in our models, perceived risk of contracting SARS-CoV-2 positively predicted pathogen and sexual disgust, and state case rates negatively predicted pathogen disgust. Further, in both studies, objective measures of risk (i.e., local infection mortality and SARS-CoV-2 rates) positively correlated with subjective measures of risk (i.e., perceived infection exposure and perceived SARS-CoV-2 risk). Ultimately, these results provide two pieces of foundational evidence for the behavioral immune system: 1) perceptions of pathogen risk accurately assay local, objective mortality risk across countries, and 2) both perceived and objective pathogen risk explain variance in disgust levels.
Previous studies on face preferences have found that online and laboratory experiments yield similar results with samples from developed countries, where the majority of the population has internet ...access. No study has yet explored whether the same holds true in developing countries, where the majority of the population does not have internet access. This gap in the literature has become increasingly important given that several online studies are now using cross-country comparisons. We therefore sought to determine if an online sample is representative of the population in the developing country of El Salvador. In studies of Hispanic men and women aged 18-25, we tested facial masculinity and adiposity preferences by collecting data in person as well as online. Our results showed that there were no differences in preferences between people who reported having internet access, whether they were tested online or in person. This provides evidence that testing style does not bias preferences among the same population. On the other hand, our results showed multiple differences in preferences between people who reported having internet access and people who reported not having internet access. More specifically, we found that people without internet access preferred more feminine men, more masculine women, and women with higher adiposity than people with internet access. We also found that people without internet access had fewer resources (e.g. running water) than people with internet access, suggesting that harshness in the environment may be influencing face preferences. These findings suggest that online studies may provide a distorted perspective of the populations in developing countries.
Differential effects of makeup on perceived age Russell, Richard; Batres, Carlota; Courrèges, Sandra ...
The British journal of psychology,
February 2019, Volume:
110, Issue:
1
Journal Article
Peer reviewed
Open access
Makeup accentuates three youth‐related visual features – skin homogeneity, facial contrast, and facial feature size. By manipulating these visual features, makeup should make faces appear younger. We ...tested this hypothesis in an experiment in which participants estimated the age of carefully controlled photographs of faces with and without makeup. We found that 40‐ and especially 50‐year‐old women did appear significantly younger when wearing makeup. Contrary to our hypothesis, 30‐year‐old women looked no different in age with or without makeup, while 20‐year‐old women looked older with makeup. Two further studies replicated these results, finding that makeup made middle‐aged women look younger, but made young women look older. Seeking to better understand why makeup makes young women look older, we ran a final study and found evidence that people associate makeup use with adulthood. By activating associations with adulthood, makeup may provide an upward bias on age estimations of women who are not clearly adult. We propose that makeup affects social perceptions through bottom‐up routes, by modifying visual cues such as facial contrast, facial feature size, and skin homogeneity, and also through top‐down routes, by activating social representations and norms associated with makeup use.
Previous studies have found a positive effect of cosmetics on certain behavioral measures, such as the tip given to waitresses by male patrons. These studies have employed confederates who usually ...wear cosmetics. We therefore sought to examine whether the positive effect found in these studies could, in part, be explained by a change in behavior. In order to test the possibility of a 'cosmetics placebo effect', we employed a confederate to solicit donations from passersby. On some days our confederate would not have any cosmetics applied to her face (i.e., no cosmetics condition), on some days cosmetics were pretended to be applied to her face (i.e., placebo cosmetics condition), and on other days cosmetics were actually applied to her face (i.e., cosmetics condition). In line with previous research, we found that across conditions men donated significantly more than women to our female solicitor, providing support for the 'showoff hypothesis', in which male generosity serves as a mating tactic. When investigating men's donations in more detail, we found that the highest percentage of donations came in the cosmetics condition, followed by the placebo cosmetics condition, and then by no cosmetics condition. The effect of condition on donation rates, however, was not statistically significant. Our study was limited to one solicitor and one dependent variable (i.e., percentage of people approached who donated) and therefore future research would benefit from using more confederates as well as examining other behavioral measures. Given the influence of cosmetics use on so many real-world outcomes, we believe that further exploration into a possible 'cosmetics placebo effect' would be valuable.
Many studies have examined how defendant characteristics influence jury decisions, but none have investigated the effect of cosmetics. We therefore examined how cosmetics influence jury decisions for ...young and middle-aged female defendants. In Study 1, participants were more likely to assign guilty verdicts to middle-aged defendants than young defendants and when presented with cosmetics, male participants gave young defendants longer sentences and middle-aged defendants shorter sentences. In Study 2, however, we did not replicate the age or the cosmetics effects on jury sentences, suggesting that comparisons between defendants may have influenced jury decisions in Study 1. Further work is thus still needed, but our two well-powered studies (N = 1127) provide a first exploration into the influence of cosmetics on jury decisions.
Apparent contrast can be suppressed or enhanced when presented within surrounding images. This contextual modulation is typically accounted for with models of contrast gain control. Similarly, the ...appearance of one part of a face is affected by the appearance of the other parts of the face. These influences are typically accounted for with models of face-specific holistic processing. Here we report evidence that facial skin appearance is modulated by adjacent surfaces. In four experiments we measured the appearance of skin evenness and wrinkles in images with increased or decreased contrast between facial skin and adjacent image regions. Increased contrast with adjacent regions made facial skin appear more even and less wrinkled. We found the effect whether faces were presented upright or inverted, and also when facial features were not present, ruling out face-specific holistic processing as an explanation yet fully consistent with contrast gain control. Because the mechanism is not face specific, contrast between skin and any adjacent surface should affect skin appearance. This suggests that adornments such as makeup, hair coloring, clothing, and jewelry could also affect skin appearance through contrast suppression or enhancement, linking these cultural practices to the structure and function of the visual system.
PDF
