Blood donation is a social practice that helps treat diseases and maintain public health. The DoeSangue application was designed and developed to support donor recruitment and loyalty, strengthening ...health promotion and social engagement. We aimed to assess the DoeSangue application from the perspective of hematology and hemotherapy experts. A methodological, applied and qualitative research was carried out from September 2015 to July 2017 in Fortaleza, Ceará. The study was based on Participatory Interaction Design associated with Symbolic Interactionism. After conducting the first two steps, application design and development in a laboratory and assessment by donor users, the application was validated by eight experts from the Fortaleza's public blood center. For data collection, the 'application validation form with experts' was used based on a Likert-type scale, and a focus group was conducted. The tool was positively assessed by participants, with an average Content Validation Index of 0.88. Evaluators pointed out, among other features, the tool's ability to promote interactivity, mobilization and social engagement, in addition to contributing to gathering and loyalty of blood donors.
Resumo A doação de sangue é uma prática social que auxilia no tratamento de doenças e na manutenção da saúde coletiva. O aplicativo DoeSangue foi concebido e desenvolvido para apoiar a captação e a ...fidelização de doadores, fortalecendo a promoção da saúde e o engajamento social. Objetivou-se avaliar o aplicativo DoeSangue sob a perspectiva de especialistas das áreas de hematologia e hemoterapia. Realizou-se uma pesquisa metodológica, aplicada e qualitativa, de setembro de 2015 a julho de 2017, em Fortaleza, Ceará. O estudo fundamentou-se no Design de Interação Participativo associado ao Interacionismo Simbólico. Após as duas primeiras etapas - concepção e desenvolvimento do aplicativo em laboratório, e avaliação pelos usuários doadores - o aplicativo foi validado por oito especialistas do hemocentro público de Fortaleza. Para a coleta de dados, utilizou-se o ‘formulário de validação do aplicativo com especialistas’, com base na escala de Likert, e realizou-se um grupo focal. A ferramenta foi avaliada positivamente pelos participantes, com Índice de Validação de Conteúdo médio de 0,88. Os avaliadores apontaram, dentre outras funcionalidades, a capacidade da ferramenta em promover interatividade, mobilização e engajamento social, além de contribuir com a captação e a fidelização de doadores de sangue.
Abstract Blood donation is a social practice that helps treat diseases and maintain public health. The DoeSangue application was designed and developed to support donor recruitment and loyalty, strengthening health promotion and social engagement. We aimed to assess the DoeSangue application from the perspective of hematology and hemotherapy experts. A methodological, applied and qualitative research was carried out from September 2015 to July 2017 in Fortaleza, Ceará. The study was based on Participatory Interaction Design associated with Symbolic Interactionism. After conducting the first two steps, application design and development in a laboratory and assessment by donor users, the application was validated by eight experts from the Fortaleza’s public blood center. For data collection, the ‘application validation form with experts’ was used based on a Likert-type scale, and a focus group was conducted. The tool was positively assessed by participants, with an average Content Validation Index of 0.88. Evaluators pointed out, among other features, the tool’s ability to promote interactivity, mobilization and social engagement, in addition to contributing to gathering and loyalty of blood donors.
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