The aim of the article is to indicate the key issues in water park management, taking into account internal and external conditions of their attractiveness as tourist destination products using the ...example of Śląskie (Silesian) Voivodeship. In order to achieve this, market analysis of water parks in Poland was undertaken, as well as analyses and syntheses from a questionnaire (especially with regard to theoretical aspects), reports and other studies on themed parks in the strict sense of water parks both worldwide and in Poland, with particular emphasis on Śląskie Voivodeship. The research described in the article indicates a wide spectrum of factors for water park attractiveness as tourist products of settlements and regions. The authors, after market analysis and customer opinions expressed on internet portals devoted to water parks (including ParkiWodne.pl and posted on Google.com), divide these factors into internal (depending on the administration of the facility) and external (on which the administration of the facility has no influence) which are essential for the attractiveness of water parks. Research and inference focus on identifying the attractiveness factors for water parks not only as places for active leisure for both residents and visitors, but as places that are particularly capital-intensive during construction and maintenance. The analyzed conditions for the functioning and development of water parks can be used by their managers and as a regional tourist product to prepare and carry out marketing research taking into account the specificity of their operation.
The paper identifies selected determinants of attractiveness of international academic conferences as products on the contemporary international tourism market, especially on the business tourism ...market. To achieve this aim, methods of analysing the literature, reports, synthesis, along with passive and active observation were used. In addition, a direct survey using a research questionnaire via a website and addressed to participants on an Erasmus International Week in Kaunas was made. Some of the most important conditions of the attractiveness of the conference for participants, including transport and information accessibility as well as to the originality of the destination and the leisure program for participants, were indicated. Contemporary international academic conferences lasting a few days epitomize multiple products on tourism market. The article is empirical, but it also presents ideas for the development of conferences as attractive products in the contemporary economy of the European Union.
W pracy wskazano wybrane determinanty atrakcyjności międzynarodowych konferencji naukowych jako produktów systemowych na współczesnym międzynarodowym rynku turystycznym, zwłaszcza na rynku turystyki ...biznesowej. Aby osiągnąć ten cel, zastosowano następujące metody: analizę literatury przedmiotu i raportów, syntezę oraz pasywną i aktywną obserwację. Wykorzystano również bezpośrednią metodę ankietową, w której posłużono się kwestionariuszem badawczym na stronie internetowej, i skierowano ją do delegatów podczas konferencji Erasmus+ International Week w Kownie. Wskazano kilka najważniejszych warunków atrakcyjności konferencji dla uczestników, które odnoszą się do dostępności transportu i informacji, a także oryginalności miejsca docelowego i programu rekreacyjnego dla delegatów. Współczesne międzynarodowe konferencje naukowe, trwające kilka dni, są systemowymi, wielordzeniowymi produktami turystycznymi. Artykuł jest empiryczny, ale przedstawia także koncepcje rozwoju spotkań konferencyjnych jako atrakcyjnych produktów systemowych we współczesnej gospodarce Unii Europejskiej.
The development of tourism is accompanied by rising up the role of safety in product management in the tourism market. The author is identifying and presenting key factors affecting safety as an ...important element in shaping tourism products. To achievethe aim of the work, the methods of observation and analysis were used, mainly using secondary sources. The author indicates a wide range of factors affecting safety in tourism. The article will present a three-dimensional model of analysis of these factors, use fulin the management of products on the tourist market. This model takes into account three criteria for the division of these factors: the time of providing tourist services, theplace and venue of tourist arrival, the role of tourism market entities in the distribution channel, along with their justification. The author is aware of the limitations associated with these studies and inference resulting from the analysis of selected factors and further development of the tourism market. The subject of safety, as an essential need in the process of preparing a tourist product for a client in the modern tourist market, seems to be interesting, and a large number of elements affecting safety in tourism require their ordering and further observation and analysis.
The aim of the article is to indicate the key issues in water park management, taking into account internal and external conditions of their attractiveness as tourist destination products using the ...example of Śląskie (Silesian) Voivodeship. In order to achieve this, market analysis of water parks in Poland was undertaken, as well as analyses and syntheses from a questionnaire (especially with regard to theoretical aspects), reports and other studies on themed parks in the strict sense of water parks both worldwide and in Poland, with particular emphasis on Śląskie Voivodeship. The research described in the article indicates a wide spectrum of factors for water park attractiveness as tourist products of settlements and regions. The authors, after market analysis and customer opinions expressed on internet portals devoted to water parks (including ParkiWodne.pl and posted on Google.com), divide these factors into internal (depending on the administration of the facility) and external (on which the administration of the facility has no influence) which are essential for the attractiveness of water parks. Research and inference focus on identifying the attractiveness factors for water parks not only as places for active leisure for both residents and visitors, but as places that are particularly capital-intensive during construction and maintenance. The analyzed conditions for the functioning and development of water parks can be used by their managers and as a regional tourist product to prepare and carry out marketing research taking into account the specificity of their operation.
The paper identifies selected determinants of attractiveness of international academic conferences as products on the contemporary international tourism market, especially on the business tourism ...market. To achieve this aim, methods of analysing the literature, reports, synthesis, along with passive and active observation were used. In addition, a direct survey using a research questionnaire via a website and addressed to participants on an Erasmus International Week in Kaunas was made. Some of the most important conditions of the attractiveness of the conference for participants, including transport and information accessibility as well as to the originality of the destination and the leisure program for participants, were indicated. Contemporary international academic conferences lasting a few days epitomize multiple products on tourism market. The article is empirical, but it also presents ideas for the development of conferences as attractive products in the contemporary economy of the European Union.
The tourist market in Poland for last ten years has developed, both on the supply and demand side. The author indicates the key factors of attractiveness of modern sports venues in Poland as the ...products of any regions on the tourist market. The methods of analysis (using secondary sources) and the synthesis of the obtained results were used to achieve the goal. The article presents the specificity of the tourist product of the region. The author shows the various aspects of the functioning and development of sports facilities as tourist attractions, meeting the needs of today’s customers. The author analyzes the determinants of the internal and external functioning and development of sports facilities in the supply and the demand side of the meetings market. Described conditions for the attractiveness of sports facilities as products of the regions can be used by other destination managers as well as managers of similar sport arenas in Poland, to improve their functioning and development of services. The author is aware of the limitations associated with these studies and the conclusions resulting from the analysis of some of the factors and dynamics of changes in the tourist market in Poland as well as the further development of sports facilities. The article is a review of present concept of development of sports facilities as attractive tourist destination products.
The growing tourist demand in Poland encourages companies and destinations to offermore and more new leisure time attractions. One of such attractions is gravity-driven toboggan run (GTR). The ...authors identify key factors of attractiveness of GTR, which should be taken into account in the process of managing this product on the tourist market. To achieve the goal, analysis of secondary and proprietary sources was appliedusing the method of netnography and the synthesis of the obtained results. Managers of any GTR in Poland (in companies and destinations) can use the described factors for the development of their offer to leisure time tourists. The authors are aware of the limitations associated with these studies and the conclusion resulting from the analysis of only a part of the variables changes in tourism demand in Poland, as well as further development of GTR. The subject of functioning and development of the gravity to boggan runs in Poland seems to be interesting. The offer of GTR requires further observation and analysis. The article is a review, and at the same time it presents a concept of product development of GTR as attractions of the tourist destination.
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