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  • Measuring the Prevalence of... Measuring the Prevalence of Questionable Research Practices With Incentives for Truth Telling
    John, Leslie K.; Loewenstein, George; Prelec, Drazen Psychological science, 05/2012, Volume: 23, Issue: 5
    Journal Article
    Peer reviewed

    Cases of clear scientific misconduct have received significant media attention recently, but less flagrantly questionable research practices may be more prevalent and, ultimately, more damaging to ...
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  • Why Am I Seeing This Ad? Th... Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
    Kim, Tami; Barasz, Kate; John, Leslie K The Journal of consumer research, 02/2019, Volume: 45, Issue: 5
    Journal Article
    Peer reviewed
    Open access

    Abstract Given the increasingly specific ways marketers can target ads, consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ...
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  • Does "Liking" Lead to Lovin... Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
    JOHN, LESLIE K.; EMRICH, OLIVER; GUPTA, SUNIL ... Journal of marketing research, 02/2017, Volume: 54, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Does "liking" a brand on Facebook cause a person to view it more favorably? Or is "liking" simply a symptom of being fond of a brand? The authors disentangle these possibilities and find evidence for ...
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  • What Is Privacy Worth? What Is Privacy Worth?
    Acquisti, Alessandro; John, Leslie K.; Loewenstein, George The Journal of legal studies, 06/2013, Volume: 42, Issue: 2
    Journal Article
    Peer reviewed
    Open access

    Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral ...
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  • Why Prosocial Referral Ince... Why Prosocial Referral Incentives Work
    Gershon, Rachel; Cryder, Cynthia; John, Leslie K. Journal of marketing research, 02/2020, Volume: 57, Issue: 1
    Journal Article
    Peer reviewed

    Selfish incentives typically outperform prosocial incentives, and customer referral programs frequently use such "selfish" (i.e., sender-benefiting) incentives to incentivize current customers to ...
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  • Effects of increased minimu... Effects of increased minimum wages by unemployment rate on suicide in the USA
    Kaufman, John A; Salas-Hernández, Leslie K; Komro, Kelli A ... Journal of epidemiology and community health, 03/2020, Volume: 74, Issue: 3
    Journal Article
    Peer reviewed
    Open access

    BackgroundSocial welfare policies such as the minimum wage can affect population health, though the impact may differ by the level of unemployment experienced by society at a given time.MethodsWe ran ...
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  • Prevalence of Familial Hype... Prevalence of Familial Hypercholesterolemia in the 1999 to 2012 United States National Health and Nutrition Examination Surveys (NHANES)
    de Ferranti, Sarah D; Rodday, Angie Mae; Mendelson, Michael M ... Circulation, 2016-March-15, Volume: 133, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    The prevalence of familial hypercholesterolemia (FH) is commonly reported as 1 in 500. European reports suggest a higher prevalence; the US FH prevalence is unknown. The 1999 to 2012 National Health ...
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  • A Biparatopic HER2-Targetin... A Biparatopic HER2-Targeting Antibody-Drug Conjugate Induces Tumor Regression in Primary Models Refractory to or Ineligible for HER2-Targeted Therapy
    Li, John Y.; Perry, Samuel R.; Muniz-Medina, Vanessa ... Cancer cell, 01/2016, Volume: 29, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Antibody-drug conjugate (ADC) which delivers cytotoxic drugs specifically into targeted cells through internalization and lysosomal trafficking has emerged as an effective cancer therapy. We show ...
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  • The Effect of Graphic Warni... The Effect of Graphic Warnings on Sugary-Drink Purchasing
    Donnelly, Grant E.; Zatz, Laura Y.; Svirsky, Dan ... Psychological science, 08/2018, Volume: 29, Issue: 8
    Journal Article
    Peer reviewed
    Open access

    Governments have proposed text warning labels to decrease consumption of sugary drinks—a contributor to chronic diseases such as diabetes. However, they may be less effective than more evocative, ...
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