With the arrival of private schools and competition a new situation has arisen in which, due to long-term survival of some schools, it is necessary to consider marketing activities and service ...quality in the field of secondary education. It is well-known that during their secondary education students are influenced by many persons, among whom the most significant are teachers, other students and parents. Therefore, human relations at school are in the focus of the analysis of student satisfaction. In order to determine the level of student satisfaction with the secondary education service in Croatia as well as the acceptance and the use of marketing principles in Croatian secondary education during May, June and September 2006, research was conducted among students of secondary schools. The size of the sample for this occasion was n = 600 students, with a highly structured questionnaire as the research instrument. Research results have shown average satisfaction of students in Croatia with the cur¬rent level of interaction and of interactive connection in the secondary education system, while also showing that business marketing philosophy has not been implemented sufficiently in secondary education in Croatia.
With the arrival of private schools and competition a new situation has arisen in which, due to long-term survival of some schools, it is necessary to consider marketing activities and service ...quality in the field of secondary education. It is well-known that during their secondary education students are influenced by many persons, among whom the most significant are teachers, other students and parents. Therefore, human relations at school are in the focus of the analysis of student satisfaction. In order to determine the level of student satisfaction with the secondary education service in Croatia as well as the acceptance and the use of marketing principles in Croatian secondary education during May, June and September 2006, research was conducted among students of secondary schools. The size of the sample for this occasion was n = 600 students, with a highly structured questionnaire as the research instrument. Research results have shown average satisfaction of students in Croatia with the current level of interaction and of interactive connection in the secondary education system, while also show ing that business marketing philosophy has not been implemented suffciently in secondary education in Croatia.
In today’s world the wealth of nations rests predominantly on the wealth creating effect of their cities. Capitals are often economic dynamos of their national economies and in this regard the paper ...provides insight into the City of Zagreb’s importance for Croatia. The importance in the growth of GDP is observed from the perspective of (de)population changes in the country. Starting from the fact that the GDP per capita indicator is often used to point out regional inequality and as key argument for claiming more “ fairness“ e.g. in fiscal revenue distribution, this paper suggests that “trading“ the productive potential of Zagreb for a nation-wide attenuation of resources should be carefully weighted to avoid hampering effects on the nation’s GDP.
With the arrival of private schools and competition a new situation has arisen in which, due to long-term survival of some schools, it is necessary to consider marketing activities and service ...quality in the field of secondary education. It is well-known that during their secondary education students are influenced by many persons, among whom the most significant are teachers, other students and parents. Therefore, human relations at school are in the focus of the analysis of student satisfaction. In order to determine the level of student satisfaction with the secondary education service in Croatia as well as the acceptance and the use of marketing principles in Croatian secondary education during May, June and September 2006, research was conducted among students of secondary schools. The size of the sample for this occasion was n = 600 students, with a highly structured questionnaire as the research instrument. Research results have shown average satisfaction of students in Croatia with the current level of interaction and of interactive connection in the secondary education system, while also showing that business marketing philosophy has not been implemented sufficiently in secondary education in Croatia. PUBLICATION ABSTRACT
Pojavom privatnih škola i konkurencije dolazi do situacije u kojoj je zbog dugoročnog opstanka pojedinih škola prijeko potrebno razmišljati o marketinškim aktivnostima i o kvaliteti usluga na ...području srednjoškolskog obrazovanja. Zna se da na učenike tijekom njihovog srednjoškolskog obrazovanja utječu mnoge osobe, među kojima su najznačajniji nastavnici, drugi učenici i roditelji, pa međuljudske odnose u školi stavljamo u središte promatranja zadovoljstva učenika. S ciljem da se utvrdi razina zadovoljstva učenika uslugom srednjoškolskog obrazovanja u Republici Hrvatskoj te da se utvrdi prihvaćenost i primjena marketinških principa u hrvatskom srednjoškolskom obrazovanju, tijekom svibnja, lipnja i rujna 2006. godine provedeno je istraživanje među učenicima srednjih škola. Veličina prigodnog uzorka bila je n = 600 učenika, a instrument istraživanja visoko strukturirani anketni upitnik. Provedeno istraživanje pokazalo je da su učenici u Hrvatskoj danas osrednje zadovoljni s trenutnom kvalitetom usluge srednjoškolskog obrazovanja. Osim toga, pokazalo se i da su oni osrednje zadovoljni s trenutnom razinom interakcije i stupnjem interakcijske povezanosti u sustavu srednjoškolskog obrazovanja te da se u srednjoškolskom obrazovanju u Hrvatskoj u nedovoljnoj mjeri primjenjuje marketinška filozofija poslovanja.
Marketinška etika se općenito može promatrati kao pridržavanje principa, vrijednosti i standarda marketinške struke. Ti etički zahtjevi idu dalje od zahtjeva zakonske regulative i tiču se svih ...poslovnih odluka, postupaka i aktivnosti. Svaka tvrtka danas se nalazi na globalnom tržištu prvenstveno zbog internetske tehnologije koja omogućava potpuno nov način poslovanja zbog kojeg je i konkurencija postala globalna, a potom i zbog silnog širenja tržišta od strane velikih i moćnih tvrtki. Postoje velike razlike u zakonima zemalja u kojima pojedina tvrtka posluje, a etika ide još i dalje od tih zakona. U takvim uvjetima događaju se etički vrlo izazovne poslovne situacije koje je često puta teško i shvatiti i riješiti. Istraživanja pokazuju da su razlike u nadzorima, kulturi, odgoju, okruženju, vjerskim i drugim pravilima među zemljama ponekada toliko velike da je u skladu s tim neophodno mijenjati cijele strategije prodora na strana tržišta. Brojni su primjeri upitnog poslovanja globalnih tvrtki, a odnose se na politiku cijena, upravljanja proizvodom, distribuciju i promidžbu. Nedostatak etičnosti povlači za sobom i neetično djelovanje i dugoročno se, negativno i neprofitabilno, odražava na poslovanje. Naime neetičnost u poslovanju se kažnjava na različite načine. To može biti u vidu pada popularnosti, opadanja tržišnog udjela i profita, ili bilo kojeg drugog oblika kritiziranja i ignoriranja tvrtke i njezinih proizvoda i usluga od strane svekolike javnosti kojoj je na tržištu izložena.
U kontekstu poslovnog pregovaranja, pregovaranje je istovremeno i znanost i vještina; u smislu vještine poslovno pregovaranje podrazumijeva određena ponašanja, umijeća, sposobnosti te iskustva dok se ...znanje o pregovorima smatra korisnim alatom koji olakšava provedbu procesa;
znanja se moraju što više praktično primjenjivati (prakticirati) kako bi se, nekada izrazito rivalsko poimanje pregovaranja, oblikovao kao poslovni proces u kojem je prevladan raskorak između teorije i prakse. Poslovno se pregovaranje najčešće analizira u dva konteksta: kontekstu kupoprodaje te
odnosa unutar poslovnog subjekta (interno pregovaranje). Kao sve važnija poslovna vještina kojom se pronalaze rješenja za konfliktne, a međuovisne situacije učinkovito poslovno pregovaranje ima multiplikativni učinak u smislu stvaranja dodane vrijednosti. Poslovno je pregovaranje “razmjena
korisnog za korisno“, a o tome što je korisno i kako doći do toga, odlučuje svaka strana za sebe što se prepoznaje preko pristupa pregovorima kao i korištenim strategijama i taktikama. U radu se analizira strategija distributivnog pregovaranja koja je bila dominirajući pregovarački pristup
u prošlosti (i danas se koristi) s naglaskom na taktike pregovaranja koje koriste distributivni pregovarači kao i načine reagiranja na iste. Same taktike, tj. njihovi nazivi ili sintagme proizašle su iz pregovaračke prakse, a izazivaju interes i šire javnosti zbog korištenog nazivlja (sintagme) za
opis pregovaračke taktike.
