This study compares the performance of four commonly used approaches to measure consumers' willingness to pay with real purchase data (REAL): the open-ended (OE) question format; choice-based ...conjoint (CBC) analysis; Becker, DeGroot, and Marschak's (BDM) incentive-compatible mechanism; and incentive-aligned choice-based conjoint (ICBC) analysis. With this five-in-one approach, the authors test the relative strengths of the four measurement methods, using REAL as the benchmark, on the basis of statistical criteria and decision-relevant metrics. The results indicate that the BDM and ICBC approaches can pass statistical and decision-oriented tests. The authors find that respondents are more price sensitive in incentive-aligned settings than in non-incentive-aligned settings and the REAL setting. Furthermore, they find a large number of "none" choices under ICBC than under hypothetical conjoint analysis. This study uncovers an intriguing possibility: Even when the OE format and CBC analysis generate hypothetical bias, they may still lead to the right demand curves and right pricing decisions.
Ad blockers allow users to browse websites without viewing ads. Online news publishers that rely on advertising income tend to perceive users’ adoption of ad blockers purely as a threat to revenue. ...Yet, this perception ignores the possibility that avoiding ads—which users presumably dislike—may affect users’ online news consumption behavior in positive ways. Using 3.1 million visits from 79,856 registered users on a news website, this research finds that ad blocker adoption has robust positive effects on the quantity and variety of articles users consume. Specifically, ad blocker adoption increases the number of articles that users read by 21.0%–43.2%, and it increases the number of content categories that users consume by 13.4%–29.1%. These effects are stronger for less-experienced users of the website. The increase in news consumption stems from increases in repeat visits to the news website, rather than in the number of page impressions per visit. These postadoption visits tend to start from direct navigation to the news website, rather than from referral sources. The authors discuss how news publishers could benefit from these findings, including exploring revenue models that consider users’ desire to avoid ads.
A rigorous synthesis of the sea-ice ecosystem and linked ecosystem services highlights that the sea-ice ecosystem supports all 4 ecosystem service categories, that sea-ice ecosystems meet the ...criteria for ecologically or biologically significant marine areas, that global emissions driving climate change are directly linked to the demise of sea-ice ecosystems and its ecosystem services, and that the sea-ice ecosystem deserves specific attention in the evaluation of marine protected area planning. The synthesis outlines (1) supporting services, provided in form of habitat, including feeding grounds and nurseries for microbes, meiofauna, fish, birds and mammals (particularly the key species Arctic cod, Boreogadus saida, and Antarctic krill, Euphausia superba, which are tightly linked to the sea-ice ecosystem and transfer carbon from sea-ice primary producers to higher trophic level fish, mammal species and humans); (2) provisioning services through harvesting and medicinal and genetic resources; (3) cultural services through Indigenous and local knowledge systems, cultural identity and spirituality, and via cultural activities, tourism and research; (4) (climate) regulating services through light regulation, the production of biogenic aerosols, halogen oxidation and the release or uptake of greenhouse gases, for example, carbon dioxide. The ongoing changes in the polar regions have strong impacts on sea-ice ecosystems and associated ecosystem services. While the response of sea-ice–associated primary production to environmental change is regionally variable, the effect on ice-associated mammals and birds is predominantly negative, subsequently impacting human harvesting and cultural services in both polar regions. Conservation can help protect some species and functions. However, the key mitigation measure that can slow the transition to a strictly seasonal ice cover in the Arctic Ocean, reduce the overall loss of sea-ice habitats from the ocean, and thus preserve the unique ecosystem services provided by sea ice and their contributions to human well-being is a reduction in carbon emissions.
Getting the price right is essential for successful new product introductions. An accurate estimate of consumers' willingness to pay is a crucial part of this task. Measurement of willingness to pay ...for innovations, however, often yields biased results. In this paper, we investigate consumer‐related characteristics and motives that might underlie this bias. Drawing on the elaboration likelihood model, we develop a conceptual model to identify consumer characteristics relevant for preference measurement for innovative products. In doing so, two main factors that potentially influence hypothetical bias are distinguished: ability and motivation. Our conceptual discussion and empirical results demonstrate that the validity of willingness to pay statements is higher among consumers who show a high ability to assess the new product's utility and who are truly interested in purchasing the new product. Counter to intuition, willingness to pay statements from innovators, consumers with good product category knowledge, or consumers who perceive the new product to be highly innovative are relatively more biased and should be interpreted with caution.
This research is among the first to look at consumer characteristics rather than methodological issues when it comes to measuring consumer willingness to pay for innovative products. Our conceptual discussion and empirical examination of the drivers of hypothetical bias can be used to refine the validity of the results of the direct willingness to pay approach. These findings should help improve new product pricing surveys and open new avenues for research in measuring consumer preferences.
In recent years, European regulators have debated restricting the time an online tracker can track a user to protect consumer privacy better. Despite the significance of these debates, there has been ...a noticeable absence of any comprehensive cost-benefit analysis. This article fills this gap on the cost side by suggesting an approach to estimate the economic consequences of lifetime restrictions on cookies for publishers. The empirical study on cookies of 54,127 users who received ∼128 million ad impressions over ∼2.5 years yields an average cookie lifetime of 279 days, with an average value of €2.52 per cookie. Only ∼13 % of all cookies increase their daily value over time, but their average value is about four times larger than the average value of all cookies. Restricting cookies’ lifetime to one year (two years) could potentially decrease their lifetime value by ∼25 % (∼19 %), which represents a potential decrease in the value of all cookies of ∼9 % (∼5%). Most cookies, however, would not be affected by lifetime restrictions of 12 or 24 months as 72 % (85 %) of the users delete their cookies within 12 (24) months. In light of the €10.60 billion cookie-based display ad revenue in Europe, such restrictions would endanger €904 million (€576 million) annually, equivalent to €2.08 (€1.33) per EU internet user. The article discusses these results' marketing strategy challenges and opportunities for advertisers and publishers.
Polar oceans and sea ice in a changing climate Willis, Megan D.; Lannuzel, Delphine; Else, Brent ...
Elementa (Washington, D.C.),
10/2023, Volume:
11, Issue:
1
Journal Article, Web Resource
Peer reviewed
Open access
Polar oceans and sea ice cover 15% of the Earth’s ocean surface, and the environment is changing rapidly at both poles. Improving knowledge on the interactions between the atmospheric and oceanic ...realms in the polar regions, a Surface Ocean–Lower Atmosphere Study (SOLAS) project key focus, is essential to understanding the Earth system in the context of climate change. However, our ability to monitor the pace and magnitude of changes in the polar regions and evaluate their impacts for the rest of the globe is limited by both remoteness and sea-ice coverage. Sea ice not only supports biological activity and mediates gas and aerosol exchange but can also hinder some in-situ and remote sensing observations. While satellite remote sensing provides the baseline climate record for sea-ice properties and extent, these techniques cannot provide key variables within and below sea ice. Recent robotics, modeling, and in-situ measurement advances have opened new possibilities for understanding the ocean–sea ice–atmosphere system, but critical knowledge gaps remain. Seasonal and long-term observations are clearly lacking across all variables and phases. Observational and modeling efforts across the sea-ice, ocean, and atmospheric domains must be better linked to achieve a system-level understanding of polar ocean and sea-ice environments. As polar oceans are warming and sea ice is becoming thinner and more ephemeral than before, dramatic changes over a suite of physicochemical and biogeochemical processes are expected, if not already underway. These changes in sea-ice and ocean conditions will affect atmospheric processes by modifying the production of aerosols, aerosol precursors, reactive halogens and oxidants, and the exchange of greenhouse gases. Quantifying which processes will be enhanced or reduced by climate change calls for tailored monitoring programs for high-latitude ocean environments. Open questions in this coupled system will be best resolved by leveraging ongoing international and multidisciplinary programs, such as efforts led by SOLAS, to link research across the ocean–sea ice–atmosphere interface.
Abstract
Over the past two decades, with recognition that the ocean’s sea-ice cover is neither insensitive to climate change nor a barrier to light and matter, research in sea-ice biogeochemistry has ...accelerated significantly, bringing together a multi-disciplinary community from a variety of fields. This disciplinary diversity has contributed a wide range of methodological techniques and approaches to sea-ice studies, complicating comparisons of the results and the development of conceptual and numerical models to describe the important biogeochemical processes occurring in sea ice. Almost all chemical elements, compounds, and biogeochemical processes relevant to Earth system science are measured in sea ice, with published methods available for determining biomass, pigments, net community production, primary production, bacterial activity, macronutrients, numerous natural and anthropogenic organic compounds, trace elements, reactive and inert gases, sulfur species, the carbon dioxide system parameters, stable isotopes, and water-ice-atmosphere fluxes of gases, liquids, and solids. For most of these measurements, multiple sampling and processing techniques are available, but to date there has been little intercomparison or intercalibration between methods. In addition, researchers collect different types of ancillary data and document their samples differently, further confounding comparisons between studies. These problems are compounded by the heterogeneity of sea ice, in which even adjacent cores can have dramatically different biogeochemical compositions. We recommend that, in future investigations, researchers design their programs based on nested sampling patterns, collect a core suite of ancillary measurements, and employ a standard approach for sample identification and documentation. In addition, intercalibration exercises are most critically needed for measurements of biomass, primary production, nutrients, dissolved and particulate organic matter (including exopolymers), the CO2 system, air-ice gas fluxes, and aerosol production. We also encourage the development of in situ probes robust enough for long-term deployment in sea ice, particularly for biological parameters, the CO2 system, and other gases.
Knowledge of consumers' willingness to pay (WTP) is a prerequisite to profitable price-setting. To gauge consumers' WTP, practitioners often rely on a direct single question approach in which ...consumers are asked to explicitly state their WTP for a product. Despite its popularity among practitioners, this approach has been found to suffer from hypothetical bias. In this paper, we propose a rigorous method that improves the accuracy of the direct single question approach. Specifically, we systematically assess the hypothetical biases associated with the direct single question approach and explore ways to de-bias it. Our results show that by using the de-biasing procedures we propose, we can generate a de-biased direct single question approach that is accurate enough to be useful for managerial decision-making. We validate this approach with two studies in this paper.
The HIgh-Resolution Mid-infrarEd Spectrometer (HIRMES) is the 3rd Generation Instrument for the Stratospheric Observatory For Infrared Astronomy (SOFIA), currently in development at the NASA Goddard ...Space Flight Center (GSFC), and due for commissioning in 2019. By combining direct-detection Transition Edge Sensor (TES) bolometer arrays, grating-dispersive spectroscopy, and a host of Fabry-Perot tunable filters, HIRMES will provide the ability for high resolution (
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), mid-resolution (
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), and low-resolution (
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) slit-spectroscopy, and 2D Spectral Imaging (
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at selected wavelengths) over the 25–122
μ
m mid to far infrared waveband. The driving science application is the evolution of proto-planetary systems via measurements of water-vapor, water-ice, deuterated hydrogen (HD), and neutral oxygen lines. However, HIRMES has been designed to be as flexible as possible to cover a wide range of science cases that fall within its phase-space, all whilst reaching sensitivities and observing powers not yet seen thus far on SOFIA, providing unique observing capabilities which will remain unmatched for decades.
In response to privacy concerns about collecting and using personal data, the
online advertising industry has been developing privacy-enhancing technologies
(PETs), e.g., under Google's Privacy ...Sandbox initiative. In this research, we
use the dual-privacy framework, which postulates that consumers have intrinsic
and instrumental preferences for privacy, to understand consumers' perceived
privacy violations (PPVs) for current and proposed online advertising
practices. The key idea is that different practices differ in whether
individual data leaves the consumer's machine or not and in how they track and
target consumers; these affect, respectively, the intrinsic and instrumental
components of privacy preferences differently, leading to different PPVs for
different practices. We conducted online studies focused on consumers in the
United States to elicit PPVs for various advertising practices. Our findings
confirm the intuition that tracking and targeting consumers under the industry
status quo of behavioral targeting leads to high PPV. New technologies or
proposals that ensure that data are kept on the consumer's machine lower PPV
relative to behavioral targeting but, importantly, this decrease is small.
Furthermore, group-level targeting does not differ significantly from
individual-level targeting in reducing PPV. Under contextual targeting, where
there is no tracking, PPV is significantly reduced. Interestingly, with respect
to PPV, consumers are indifferent between seeing untargeted ads and no ads when
they are not being tracked. We find that consumer perceptions of privacy
violations under different tracking and targeting practices may differ from
what technical definitions suggest. Therefore, rather than relying solely on
technical perspectives, a consumer-centric approach to privacy is needed, based
on, for instance, the dual-privacy framework.
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