Hoy en día se producen millones de datos en Internet gracias a la democratización de la tecnología y al auge de las plataformas de vídeo y redes sociales. A través de la Inteligencia Artificial, los ...prestadores de servicio son capaces de mejorar su servicio y recomendar contenidos en función de los diferentes perfiles de usuario. Los menores también participan de la cultura digital porque cada vez consumen más contenidos en estas plataformas. De ahí que las marcas quieran llegar a ellos en este entorno con mensajes comerciales que, en ocasiones, pueden resultar perjudiciales para su desarrollo moral y físico, algo que la legislación española y europea desean atajar. Para estudiar la protección del menor ante mensajes publicitarios inapropiados en Internet, en el presente trabajo se analizan cinco textos jurídicos: la vigente Ley General española de la Comunicación Audiovisual 7/2010; la Directiva Europea 2018/1808 de servicios digitales; el anteproyecto de la nueva Ley General española de la Comunicación Audiovisual; y los borradores de Reglamento europeo de Servicios Digitales y de Inteligencia Artificial. Las herramientas de IA pueden servir a los prestadores de servicios y a los reguladores para mejorar la protección de los menores ante los contenidos comerciales perjudiciales para su desarrollo.
The aim of this study was to assess the effectiveness of laser acupuncture and intravascular laser irradiation of blood (ILIB) for managing anxiety in pediatric dentistry. Eighty-four children ...recruited at a university dental clinic were randomly assigned to three groups: the Sham group (n = 27) underwent sham laser irradiation of three acupuncture points, the ILIB group (n = 25) underwent 10 min of ILIB, and the laser acupuncture group (LAC, n = 32) underwent 40 s of laser acupuncture over points VG20 (Baihui), PC6 (Neiguan), and the Oppression Point. The results suggest that ILIB and laser acupuncture are feasible alternatives for managing dental anxiety in children.
Studies of corporate communication and intangible management are especially interested in knowing how to establish a proper dialogue with stakeholders to integrate their concerns into internal ...management and to be able to have greater corporate legitimacy. The lockdown and the following months of the pandemic allow to know if the firms have succeeded in applying the principles of corporate communication and if there have been new strategies that should be known in future crises. This research wants to know what topics and contents have been communicated by the companies to promote dialogue and to detect if their strategies have influenced their audiences by promoting engagement. To this end, the behavior on Twitter of the 27 IBEX35 companies with verified corporate accounts has been analyzed using statistical methods. The results show that companies have communicated more and have generated more engagement than before the pandemic. It is also observed that they have increased their efforts to publish specific content for each stakeholder group. Finally, the results indicate that the topics most communicated were not the ones that generated the most engagement, which shows that despite the interest in dialoguing with stakeholders, companies are not able to communicate what is of real interest to their audiences. The study presents practical implications and discussions with the previous literature on online communication management and stakeholder dialogue.
Digital feminism has recently gained prominence in society as a result of the growing defence of feminist values in different social networks by influencers. In addition, brands are aware that they ...must communicate authentically to be relevant to their consumers. In this context, a content analysis of 415 posts from 5 of the most relevant Spanish feminist Instagrammers is proposed. The results show that the influencers combine their organic content with commercial content and that the nexus lies in content related to the themes of sorority and empowerment. Messages that bring together the interests of both parties (Instagrammers and brands) will be more credible and closer to followers.
Kids are people who consume content on the Internet very frequently and actively participate in social networks, so it is necessary to know the risks of their use by children and adolescents, in ...order to propose a critical analysis of them. This work is the result of two research studies: a qualitative and a quantitative analysis of 1,350 children and adolescents between 6 and 12 years old living in Spain. The objectives of this paper are analysing the attitudes of children and adolescents about the safe use of the Internet and social networks, studying the differences in the discourse of children and adults about the risks of their use, as well as defining areas for improvement to promote the safe use of the Internet and social networks. The main findings include intergenerational tensions between adults and children in the use of the Internet, the difficulty of reaching consensus and quality support when using the Internet. Children have transcended the physical and digital space considering it, so they must be given the tools, competences and security to fully develop their digital identity.
Digital Media and Younger Audiences Kolotouchkina, Olga; Rangel, Celia; Gomez, Patricia Nunez
Media and communication,
11/2023, Volume:
11, Issue:
4
Journal Article
Peer reviewed
Open access
The active digital engagement of children and teens from a very early age makes them the most prolific digital users and online content creators. Simultaneously, this high level of digital exposure ...enhances their vulnerability to online risks and the potential for them to encounter harmful online content. This dynamic has profound implications for all dimensions and stakeholders within the digital ecosystem. This thematic issue presents a comprehensive review of the significant advantages, critical risks, and challenges arising from the extensive online engagement of children and adolescents. This body of research provides valuable insights and identifies future research avenues related to emotional well-being, identity development, perceptions of social success and self-esteem, as well as examining the critical aspects concerning digital literacy and the regulatory frameworks governing digital content providers.
•A direct relationship exists between market share and carbon dioxide (CO2) emissions in major luxury conglomerates.•When market share reaches a certain volume, pollution decreases and generates ...efficiencies.•Larger luxury companies are more environmentally friendly because they pollute less per product sold.•LVHM is a conglomerate that has reached the greatest efficiency in terms of CO2 emissions.
This research aims to analyse whether a sustainable strategy brings efficiency to the luxury sector in the fight against carbon footprint. Such an aim has been approached by establishing a relationship between the actions implemented in the sector, the carbon footprint as measured by the Intergovernmental Panel on Climate Change methodology, and the market share of the main market operators. The results reveal which actions tend to be efficient in terms of carbon footprint fight, which actions do not, and how concentration or dispersion of main operators has impacted the global carbon footprint in the sector. Consequently, this work explores specific actions that luxury companies take to be economically efficient in their business strategy and to protect the environment. Finally, companies must be efficient and sustainable to contribute to the United Nations’ Sustainable Development Goals outlined in the 2030 Agenda.
Spanish banking is one of the most digitised at international level, according to Deloitte. Given the changes implied by digitalisation in the value chain, this research studies the specific case of ...the impact of CSR (Corporate Social Responsibility) on banking and share prices. For that, this work is an analysis of its impact quantitatively, through the banking companies analyzed in the Spanish MERCO Responsibility ESG (Environmental, Social & Governance) and their share price in the Madrid Stock Market for said companies from 2011 to 2019. These parameters are compared with regressive, autoregressive, and moving average econometrical methods overtime to reach a conclusion on the impact of CSR on the share value during a digital transformation process. Results reveal that there is a directly relationship between corporate social responsibility and the share price measured by the MERCO ESG Ranking in the banking sector in Spain. In view of that, this work aims to demonstrate that CSR proves to be a value that shareholders can trust over time, even though the company may be going through a period of digital transformation.
El trabajo analiza la comunicación realizada por parte de empresas del IBEX35 en situaciones de crisis para determinar los mecanismos que tratan de favorecer el diálogo entre organizaciones y sus ...stakeholders. La muestra la componen los tuits que incluyen la palabra covid y que han sido emitidos por las 27 compañías del IBEX 35 que disponían de perfiles corporativos verificados en la plataforma social Twitter durante los primeros 6 meses de la pandemia COVID-19. Tomando en consideración los principios dialógicos establecidos por Kent y Taylor (1998), que fueron adaptados por Rybalko y Seltzer (2010) para Twitter, se realizó una adaptación para establecer indicadores que aplicar en la conversación establecida en la plataforma. Para analizar las diferencias de interacción se ha utilizado la prueba t para muestras independientes y el ANOVA de un factor. Los resultados muestran que las empresas mantienen un interés por relacionarse con sus públicos pero que siguen tratando temas que no son del interés de los usuarios, lo que dificulta que exista una diálogo o conversación entre empresas y stakeholders. El artículo demuestra que los recursos más utilizados por las empresas en situaciones de crisis son la llamada a la acción y al diálogo, ya sea planteando preguntas a sus usuarios o sugiriendo la interacción deseada. Mientras que preguntar directamente a los usuarios sus opiniones no genera más diálogo, los resultados demuestran que solicitar actitudes, como comentar, difundir una imagen o dar un me gusta sí que aumenta la interacción. Esto implica que existe interés bajo por parte de los públicos por unirse a una conversación real.
Los confinamientos domiciliarios han sido una de las medidas que muchos países han tomado para intentar proteger a las personas del Sars-CoV-2. Al pasar más tiempo en casa, el consumo de dispositivos ...conectados a internet ha aumentado. En España, los niños y niñas también han sufrido esta situación de confinamiento domiciliario, lo que ha hecho de internet un canal necesario para el aprendizaje y la socialización. De ahí que este trabajo pretenda estudiar cómo se ha construido la actividad comunicativa en internet de los niños y niñas de entre 6 y 12 años durante y después del confinamiento. Las diversas pruebas estadísticas aplicadas arrojaron que la mayor parte de los motivos del incremento del uso de los dispositivos durante el confinamiento están relacionados con los procesos de socialización y las actividades vinculadas al entretenimiento y al juego. Los hallazgos evidencian numerosas tensiones intergeneracionales entre población adulta y los niños/as en el uso de internet.
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