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  • Brand Society Brand Society
    Kornberger, Martin 01/2010
    eBook

    Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ...
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  • Competitive Strategy for Me... Competitive Strategy for Media Firms
    Chan-Olmsted, Sylvia M. 2006, 20060815, 2005, 2006-08-15, 2005-09-29
    eBook

    Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of ...
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  • Material Culture and Authen... Material Culture and Authenticity
    Craciun, Magdalena 2014, 2020-05-26, 2013-11-07
    eBook

    The study of material culture demonstrates that objects make people just as much as people make, exchange and consume objects.
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  • The Law of Reputation and B... The Law of Reputation and Brands in the Asia Pacific
    Kenyon, Andrew T; Richardson, Megan; Ng-Loy, Wee Loon 03/2012, Volume: v.Series Number 16
    eBook

    Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this ...
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  • Brand Islam Brand Islam
    Shirazi, Faegheh 08/2016
    eBook

    From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal" (permitted, lawful) or “Islamic" to Muslim consumers both in the West ...
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  • Positioning for Advantage Positioning for Advantage
    Whitler, Kimberly A 09/2021
    eBook

    Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive-that deliver on some important, relevant dimension better than other brands. These brands ...
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  • B2B Brand Management B2B Brand Management
    Kotler, Philip; Pfoertsch, Waldemar 2006, 2006-08-17, 20060401
    eBook

    As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known ...
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  • Authentic Authentic
    Sarah Banet-Weiser 10/2012, Volume: 30
    eBook

    Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed ...
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