Beer is a widely consumed beverage in Spain, particularly among the large numbers of tourists that visit our coastal regions. By taking into consideration the Spanish consumption statistics provided ...by the Spanish Ministry of Agriculture, Fisheries and Food, it is intended to measure the influence of tourism on beer sales, once having controlled the main factors of demand (prices, income, unemployment) and having avoided the multicollinearity between tourist frequentation and seasonality. It is concluded that tourism has a positive and significant impact on the relevant market of each region and month, as well as on the differences between the income of the local population and the one of tourists.
This article employs quarterly U.S. state-level data from 2009 to 2015 to estimate the demand for beer. Other contributions of this work involve the incorporation of demographic factors and wine ...prices. Results show beer demand to be inelastic, and beer and wine to be substitutes. Further, males, whites, and blacks were, ceteris paribus, likely to have greater beer demand. The income effects, however, were mixed, showing some support for beer being a normal good.
Over the last 30 years, UK beer sales have been falling while the market itself has experienced a dynamic shift from on-trade to off-trade sales. This article provides estimates of the long-run ...price, cross price and income elasticities, for both on- and off-trade beer consumption. The results shed light on the changing UK beer market, while also having different implications for imposing beer excise duties and the debate on a minimum price per unit for alcohol.
The demand for beer in presence of past consumption and advertising in the Czech Republic Castiglione, C., Trinity Coll., Dublin (Ireland). Dept. of Economics; Grochova, L., Mendelova Univ., Brno (Czech Republic). Ustav Ekonomie; Infante, D., University of Calabria, Cosenza (Italy). Dept. of Economics and Statistics ...
Agricultural economics (Praha),
01/2011, Volume:
57, Issue:
12
Journal Article
Peer reviewed
Open access
The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand the recent beer-consumption behaviour, we use the ...monthly data from a three year period, 2006-2008, to estimate both the 2SLS and the SUR model charting the demand for beer extended to the past consumption and advertising expenditure. The demand for beer in the Czech Republic reacts more strongly to the changes in price than it does to the investments in advertising. The results suggest two implications for the policy-makers. Consumption is as sensitive to the price of beer and its alternatives as it is to advertising, so taxes or restrictions on advertising can affect the consumption of beer, considering the long tradition of Czech consumers in drinking beer as the strong role of the past consumption demonstrates.
Market research often uses data (i.e. marketing mix variables) that is equally spaced over time. Time series theory is perfectly suited to study this phenomena's dependency on time. It is used for ...forecasting and causality analysis, but their greatest strength is in studying the impact of a discrete event in time, which makes it a powerful tool for marketers. This article introduces the basic concepts behind time series theory and illustrates its current application in marketing research. We use time series analysis to forecast the demand for beer on the Slovenian market using scanner data from two major retail stores. Before our analysis, only broader time spans have been used to perform time series analysis (weekly, monthly, quarterly or yearly data). In our study we analyse daily data, which is supposed to carry a lot of ‘noise’. We show that - even with noise carrying data - a better model can be computed using time series forecasting, explaining much more variance compared to regular regression. Our analysis also confirms the effect of short term sales promotions on beer demand, which is in conformity with other studies in this field.
This paper uses U.S. aggregate beer consumption data from 1964–1992 to empirically estimate the elasticities of demand for beer. However, rather than assuming the behavioral parameters are time ...invariant, we estimate a gradual switching regression model that explicitly allows the elasticities to change over time. Results suggest that this more general model is warranted, as findings illustrate the importance of variable dynamics when evaluating the efficacy of proposed policy alternatives.
PDF
