The article presents the trends of business development in the creative economy. The article describes the experience of the project "Create your business in creative economy", which included ...organization and holding of the training courses in the direction of promoting the ideas of the creative economy, and which implementation resulted in ready-made projects of the participants creating business in the creative economy. The projects were presented at the Pinsk-Invest-Weekend. During the training in the framework of the project, students gained knowledge on finding sources of funding. This education will help to generate and implement business ideas in the creative economy. The article substantiates the need for assistance from the governing bodies to the representatives of the creative sphere in obtaining additional business education. Promotion of creative projects contributes to the change of the urban environment and increases the socio-economic sustainability of the region.
Los emprendedores requieren modelos, académicamente validados, de planes de negocios que permitan estructurar de forma correcta las ideas de sus proyectos. Por eso este artículo, basado en las ...perspectivas y experiencias de la comunidad académica y profesional, tiene como objetivo determinar los componentes más relevantes que debe tener un modelo de plan de negocios. Todo esto con el ñn de favorecer los planteamientos de los emprendimientos nacientes. Se desarrolló un estudio descriptivo con alcance correlaciona!, no experimental, transversal y con enfoque cuantitativo. Este estudio contó con 440 encuestas aplicadas a académicos, estudiantes universitarios y profesionales. Los hallazgos indican que el componente legal es el más relevante, por el contexto jurídico, frente a la creación de empresa. Le sigue el módulo financiero, debido a las implicaciones en la protección de los accionistas, y a los posibles riesgos y obligaciones. Se destaca que, para los académicos, el componente logistico resulta más relevante. En contraste, los profesionales consideran al componente estratégico, de venta y de mercadeo, los más significativos.
La investigación que se presenta analiza desde el paradigma positivista deductivo-lógico, la relación entre la interdisciplinariedad de equipos emprendedores, y las evaluaciones sobre innovación e ...impacto en la sociedad de ideas de negocio propuestas por una muestra de 540 estudiantes universitarios agrupados en 116 equipos (formados por 4 o 5 estudiantes). Se calcula el Índice de Variación Cualitativa (IQV) para determinar el nivel de interdisciplinariedad de los equipos. Para el contraste de hipótesis de asociación entre las variables independientes y dependientes se emplea análisis de varianza (ANOVA). Después de confirmar la existencia de diferencias significativas, se aplica la prueba Post-hoc para establecer los niveles donde se hallaban dichas diferencias. Se concluye que el promedio de la evaluación obtenido en innovación y el impacto social de la ideas de negocios es significativamente mayor en los grupos con mayor nivel de interdisciplinariedad, que en los conformados por estudiantes de la misma disciplina.
The aim of the research is an in-depth and detailed knowledge of the start-up business model, which is structured according to Canvas visualization. The research sample contains 106 start-ups ...operating in Slovakia. Each start-up was researched by a member of the research team, who personally recorded the statements of the founder. The research results are based on qualitative analysis and synthesis of statements of the founders of start-ups. The main results of the research are a summary view of the business model of the examined start-ups, which expresses the peculiarities of the start-up business making, including priorities within its blocks, and the identification of space for variations in the business model of start-ups. A secondary result of the research is the subjective and objective circumstances of the creation of a business idea, its content, confirmation of its originality, and the peculiarity of the start-up development process. The practical use of the results consists in providing a pattern of the business model and the possibilities of its variation, which are the result of field research of real and functioning start-ups. The originality and value of the research lie in the direct collection of qualitative data, immediate knowledge of business reality, and the synthesis of results into a comprehensive and detailed picture of the start-up business model.
Opportunity identification and, in particular, the generation of new business ideas is becoming an important element of entrepreneurship education. Researchers and educators, however, struggle with ...how opportunity identification competence can be enhanced. The purpose of this study was, therefore, to test the ability of students to generate new business opportunities when they participated in a redesigned entrepreneurship course with specially developed creativity exercises. Pre- vs. post-test comparisons showed the students who followed the course to subsequently have a higher level of divergent thinking, also with respect to the students who did not enrol in the course. The results also indicate that the course has a significant effect on the students' abilities to generate a greater number and more innovative business ideas in the experimental group; while the control group showed no significant changes in business idea generation. The implications of the results for developing opportunity identification competence and entrepreneurship education are presented.
The article proposes a business model for the development of small business in the regional market of services in Ukraine on a generalized methodological approach; the main aspects and parameters of ...development of hotel services are revealed. The main purpose of the research is to develop a methodological approach to marketing substantiation, organizational and economic characteristics and management of a small business to provide hotel services on the example of a hostel. Systematization of literature sources and approaches to solving the problem of using strategic management for local small businesses indicates the need to develop a universal business model for the development of hospitality services, taking into account the characteristics of the regional market and other important factors. After all, thanks to a well-chosen for a specific time and a specific market environment, the business models of the company achieve a stable competitive advantage. The rapidity of market changes in the economy of Ukraine and the spread of entrepreneurship actualize the creation of effective algorithms and methods of approach to marketing justification and strategic management of small businesses. The object of research is the business model of future business in terms of implementing a business idea for the local market. The research was carried out using modern general scientific and special methods: business idea map, PEST-analysis, Osterwalder’s business model, determination of business value by cost, income and market approaches, sensitivity analysis to determine the degree of business risk. The information base of research consisted of statistical and organizational, financial reporting of small businesses for the provision of hotel services. As a result of the research, an algorithm for opening and analyzing the work of small businesses to provide hotel services on the example of a hostel was developed. The methodical approach consists of stages: development of a map of a commercial idea; analysis of a potential commercial idea and problems that can be solved in the case of implementation of this commercial idea; consolidated PEST analysis; description of the model of consumer service behavior of hotel services; analysis of project business competitors; drafting a practical philosophy of small business; drawing up a business model of a small project enterprise; resource substantiation; project risk assessment. The proposed methodological approach can be applied to develop a business plan for small business opening a hostel for the development of the regional market of services. Keywords: business plan, marketing plan, card of the business idea, degree of risk of business, hostel, outline of Osterwalder’s business model, PEST analysis. JEL Classification M31, М21, R15, R30 Formulas: 0; fig.: 1; tabl.: 6; bibl.: 23.
A start-up is a relatively new and attractive entrepreneurial form that is being explored in a broader national economy and industry context. However, there is little knowledge about its strategy, ...which is mainly represented by the business development strategy. The main goal of the research is to deepen and expand knowledge about the strategic background of start-ups, which is preparation and condition for a development strategy and later a business strategy, too. The partial goals of the research are in-depth and detailed knowledge of the content and novelty of the business idea, the quality of the internal environment of the start-up, the nature of the external environment of the start-up, and the content of the goals. The research sample contains 147 start-ups operating in Slovakia. Each start-up was researched by a member of the research team, who personally recorded the statements of the founder. The research results are based on qualitative analysis and synthesis of statements of the founders of start-ups. The main result of the research is a summary view of the strategic background of the examined start-ups, which expresses the peculiarities of the start-up business making and documents the possibilities and motives of the start-up's strategizing. The summary of knowledge about the strategic background of the start-up is synthesized into a strategic balance sheet, which expresses the strategic perspective of the start-up, the possibilities of survival, explains the potential failure, and provides a solution to the identified imbalance. The practical use of the results consists of providing a model of the strategic balance, which is the result of field research of real and functioning start-ups. The originality and value of the research lie in the direct collection of qualitative data, immediate knowledge of business reality, and the synthesis of results into a comprehensive and at the same time detailed picture of the strategic background of the start-up.
A well-defined business idea is essential for nascent business sustainability in the future. The business idea must fit firm knowledge and resources to a profitable business opportunity. This work ...adopts the framework of value co-creation, strongly related to the service-dominant logic paradigm. We ask how does business idea fit affect new venture sustainability and create opportunities for value co-creation. We propose that a business idea that lacks fit is less sustainable, but it could create opportunities for value co-creation. This study develops and validates an empirically grounded taxonomy of business idea fit based on 729 Australian nascent firms using quantitative data generated from the results of a large study called CAUSEE (Comprehensive Australian Study of Entrepreneurial Emergence). A cluster analysis is used to identify distinct patterns of business idea fit. The empirical taxonomy developed in this study found four distinct clusters of firms, which were distinguished by the fit of their new business idea to knowledge, resources and market profitability: very good fit, low knowledge fit, low profit fit and low fit. Results show how these different patterns of fit create opportunities for value co-creation to create business future sustainability.
Start-ups are an attractive topic for research because they are a relatively new and very dynamic business form. They carry out original business ideas, provide a space for self-realization of ...independent personalities, bring extra earnings, but most of them fail. The aim of the research was to examine whether the business model and start-up team like two basic assumptions are really some reasons of the viability and later potential start-up success. The result of the research is a knowledge on the structure and functionality of the start-up business model and start-up team. The viability of the start-up had been measured in shape of its business performance. An intensity and structure of the relationships between performance of start-up and its business model and team should confirm its capability to survive and thrive. These relationships are modelled on the base of regression analysis. The research has largely confirmed the existence of desired relationships to a certain extent, but the effect of the studied preconditions is internally considerably differentiated.
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