Waste sorting is seen as an effective and efficient step in annihilating the challenges of solid waste generation, promoting a circular economy, public health, and environmental sustainability. For ...total public acceptance and participation, it is crucial to understand what motivates and compels consumers to separate waste. Consequently, this study investigates corporate employees’ intention to sort waste in Ghana. The study augmented the theory of reasoned action with convenience, environmental consciousness, hedonic motivations, and awareness of benefits. 401 valid survey responses were statistically assessed using structural equation modeling. Results showed that the conceptual framework accounted for 65.4% of the variance. Attitude, subjective norm, environmental consciousness, awareness of benefits, convenience, and hedonic motivations were positive and significant toward waste sorting intention. Awareness of benefits influenced attitude but not convenience. Also, subjective norms positively and significantly influenced environmental consciousness and hedonic motivation. An ANOVA analysis confirmed the effect of gender, age and education on the inclination to sort waste. Hospitality and Educational sector employees had a higher inclination and intention to sort waste. The study advances literature and understanding on waste sorting among corporate employees and suggests practical solutions for ensuring total embrace and participation in sorting waste.
This study analyzed how consumers' previous purchase experiences influence environmental consciousness and attitude towards green product purchase intentions. Based on the Theory of Planned Behavior, ...it is assumed that previous purchase experience has a direct and positive influence on attitude and environmental consciousness, which in their turn are also factors of positive influence on purchasing intentions. In order to test the hypotheses, a structural equation modeling technique was applied. The results identified that attitude was one of the antecedents of green products consumer's purchasing intention, but previous purchase experiences neither influenced attitudes nor environmental consciousness, contrary to the initial proposition of this study. Even though the results didn't confirm the model proposition, this study showed important outcomes that validated the attitude influence on purchase intention and the observation on the analysis discussion section that previous purchase experiences and environmental consciousness influence over green products individual purchase intention is dependent on buying situation and characteristic of the product. Understanding the antecedent influences on individual choices at consumption moments in which green products are available can highlight the gap between the pro-environmental consumers discourse and their real actions of purchasing mentioned on consumer behavior literature, contributing to a better comprehension of the phenomenon. The main contribution of this study is therefore to highlight the perspective of green products previous purchase experiences in order to analyze the influence over environmental consciousness and attitudes purchase intention, which wasn't mentioned in previous consumption behavior studies.
•Attitudes towards green products are positively related to green product purchase intention.•Previous green product purchase experience does not lead to future green purchase intentions.•Consumer environmental consciousness only has no effect on green products purchase intention.•Consumer environmental consciousness considers other factors than just previous experience.•Previous experiences are not positively related to consumer attitudes towards green products.
•Determinants of consumer’s authentic green furniture purchase intention is explored.•Attitude and subjective norm have no significant influence on purchase intention.•Perceived behavioral control ...exerts the largest influence on purchase intention.•Physical health concern and past experience positively affect purchase intention.•Environmental consciousness has no significant direct effect on purchase intention.
Green furniture has aroused the concerns of consumers. However, the current furniture market is full of counterfeit green furniture, which affects the flourish of authentic green furniture. From the perspective of consumers, this research aims to examine the determinants of consumer’s intention to purchase authentic green furniture. Theory of planned behavior model is selected as the basic theoretical model in this research and it has been adapted by adding three variables, namely physical health concern, environmental consciousness and past experience. Based on the survey data of 451 consumers, this research finds that perceived behavioral control exerts a significant and positive effect on consumer’s intention to purchase authentic green furniture, while attitude and subjective norm have no significant influence on purchase intention. As for the new added variables, physical health concern and past experience are significantly and positively associated with consumer’s intention to purchase authentic green furniture while environmental consciousness has no significant and direct effect on purchase intention. Furthermore, it is worth noting that environmental consciousness can exert an indirect effect on purchase intention via perceived behavioral control. On the basis of research findings, relevant recommendations to promote consumers to purchase authentic green furniture have been proposed.
Manufacturers face a choice of whether to reduce their carbon emissions through employing low-carbon technologies. Though many carbon regulations are set up to curb carbon emissions, some firms ...choose not to take low-carbon production because the additional cost of low-carbon progressing is high. However, low-carbon production would be a better alternative when we consider consumer's low-carbon premium in the cap-and-trade system. In this work, we solve the manufacturer's multi-product joint pricing and production problem when consumers value the low-carbon product higher than the ordinary product. Our findings provide firms with conditions where low-carbon production is profitable. Furthermore, we find that the cap-and-trade would constrain the total carbon emissions and promote low-carbon production simultaneously under certain conditions.
Environmental certifications are considered an extremely useful tool to promote sustainable tourism; however, little is known about customer perceptions of these schemes and how these certifications ...might relate to customer behavior when there are customer segments with different levels of environmental consciousness. This study develops a model that investigates the relationship between green practices, green image, environmental consciousness and the behavioral intentions of customers in a certified hotel context. The study examines the direct and moderating role of environmental consciousness in the formation of behavioral intentions based on green initiatives. To test the proposed model empirically, 502 personal surveys of hotel customers were conducted in Spain using a structured questionnaire. The findings show that customer perceptions of green practices have a directly positive effect on a hotel's green image. At the same time, this green image has directly positive effects on customer behavioral intentions toward certified hotels. The authors also found that the higher the environmental consciousness of consumers, the greater their intention to stay, to spread positive word-of-mouth and pay a premium for environmentally certified hotels. Finally, consumer environmental consciousness also exerts a moderating effect on the causal relationship between green image and behavioral intentions.
This research empirically tests the combined effect of anticipated pride, anticipated guilt, and environmental consciousness in parallel to the Theory of Planned Behavior's main components on green ...purchase intention. For the first time, it also explores the interaction of environmental consciousness, anticipated pride, anticipated guilt, and attitude, respectively, on green purchase intention. Analysis of 304 responses collected from consumers in the United Arab Emirates revealed that environmental consciousness, attitude towards green products, anticipated pride, and anticipated guilt positively influence the intention to purchase green products, but not perceived behavioral control and subjective norms. Interestingly, anticipated pride increases green purchase intention under low level of environmental consciousness, while anticipated guilt decreases purchase intention. In contrast, anticipated guilt positively influences green purchase intention under high environmental consciousness, while anticipated pride does not. This study extends current knowledge related to green purchase behavior and provides a nuanced understanding of the influence of anticipated emotions. It also provides practical implications for marketers in the Middle East to formulate effective strategies to stimulate green products consumption.
•This study validated the existence of the motivation crowding effect.•This study suggests a feasible environmental plan to respond to the motivation crowding effect.•The results show that ...environmental consciousness positively affects green consumer behavior.•Female and younger guests are more inclined to be environmentally friendly.
The motivation crowding effect suggests that external money intervention weakens intrinsic motivation. The purpose of this study is to examine whether the motivation crowding effect occurs during the process where consumers try to be environmentally friendly. Thus, this study will first investigate the effect of environmental protection consciousness on green customer behavior, and then investigate the effect that incentive mechanisms have on environmental protection consciousness and green customer behavior. 458 hotel guests are used as research subjects. The results show that environmental protection consciousness positively affects green consumer behavior. Cash discount incentives have no effect on the choice of hotel guests to reuse their bed sheet or towels; on the contrary, environmental protective alternatives are great incentives for hotel guests to maintain environmentally friendly behavior. Regarding the demographics of hotels guests, female and younger guests are more inclined to be environmentally friendly. The contribution of this paper is proof of the existence of motivation crowding through an empirical analysis of hotel guests, which enlightens the hospitality industry on how to introduce environmentally friendly strategies in order to respond to motivation crowding.
Corporate social responsibility (CSR) is a useful tool for effective organizational, social, and environmental functioning. This study expanded CSR and green research streams by examining the ...positive effect of employee's perceived CSR on pro‐environmental behaviour through mediation of organizational identification, as well as the moderation mechanisms of corporate entrepreneurship and employees' environmental consciousness for such an effect. The study drew on a survey sample of 479 employees and 122 department managers from various hotels in Pakistan. Key findings showed that CSR had both a direct and an indirect influence, through organizational identification, on pro‐environmental behaviour. The results lent support for the interactive effect of corporate entrepreneurship and environmental consciousness with CSR in predicting pro‐environmental behaviours. This is the first study of its kind to study a comprehensive model linking perceived CSR with employee's pro‐environmental behaviours in hotel industry through intervening variables.
The results from three studies suggest that consumers' perceptions of product effectiveness are critical in determining the amount of a product they choose to use in a given instance. In general, ...consumers consider green, or environmentally friendly, products to be less effective than regular products; therefore, consumers increase the amount of the green product they use to make up for the perceived inferiority. Notably, this pattern of green versus regular product usage is more pronounced among consumers who are environmentally conscious. When the perceived effectiveness of a green product is boosted by a credible endorsement, the discrepancy between green and regular product usage disappears.
Research into the use of videogames in education is on the rise, and they are cementing their position as part of the modernized, digital classroom. Sustainability education has also become a subject ...of interest among environmentally minded game developers and understanding the educational impact of such games is rapidly becoming an important field. This study examined the educational potential of the digital simulated ecosystem known as Eco, in order to reveal how playing Eco might promote environmental consciousness surrounding ecosystems. Qualitative data from seven respondents were subjected to a thematic analysis, revealing two main themes that highlight both game-based learning outcomes as well as barriers against learning. The findings indicate that Eco is a viable tool for promoting some aspects of environmental consciousness about ecosystems, and suggestions for future implementation of Eco are provided.
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