El presente artículo estudia la novela española con temática guerracivilista publicada desde el año 2000 con una doble finalidad: evidenciar el tratamiento literario y escasez cuantitativa de novelas ...en que el soldado miembro del bando sublevado tiene una importancia constitutiva —tanto en protagonismo como en profundidad del personaje— y señalar los retos ético-políticos a que se enfrenta el tratamiento de su perspectiva: el riesgo de empatía e identificación con el victimario, la superación de esquemas reduccionistas y la posibilidad de refrendar ideas antidemocráticas. Con esto se pretende contribuir al estudio de la novela reciente española y específicamente de una de sus vetas más productivas, el tratamiento literario de la guerra civil española.
The article calls for narratives that would accommodate the collision of two complex forms: climate change and social media. Science communication is currently on the lookout for personal stories ...that make climate change concrete and relatable for both decision-makers and the general public; similarly, climate activism on social media increasingly draws from personal experiences. Yet climate related stories going viral on social media often end up fostering political polarization and stark moral positioning instead of collective climate action. Building on Caroline Levine’s work on new formalism, I argue that this problem results from the collision between (1) climate change and (2) social media as complex forms that challenge the centrality of embodied experience and individual agency, and (3) the prototypical experiential story as a non-complex form. I analyze some viral climate change stories and focus particularly on experientiality, easily shareable masterplots, and moral positioning.
The article makes a case for a particular kind of conceptual metaphor, the viewpoint metaphor. The viewpoint metaphor is argued to be a tool employed by narrators in personal experience narratives in ...order to render their irregular perception mode. The viewpoint metaphor allows mapping on the narrated real experience the perception characteristics of other experiences such as watching a movie or having a dream. The research material consisted of a sample of 50 personal experience narratives (25 in English and 25 in Ukrainian) produced by the participants or witnesses, military and civilian, of hostilities mainly in Ukraine in 2014-2023 and in some other conflicts. It was found that two basic and most prominent viewpoint metaphors in this kind of discourse is EXPERIENCING THE EVENT is DREAMING OF THE EVENT or WATCHING A MOVIE OF THE EVENT. These metaphors are often reinforced by other viewpoint metaphors and they tend to repeatedly occur in the narrative. The function of the viewpoint metaphor is expressing the subjective experientiality, emotional condition and embodied perception mode at the time of the experience narrated. Viewpoint is therefore argued to be a part of the mental space’s construal. Studying the viewpoint metaphor allows to shed light onto the conceptual structure of viewpoint. It was found that the elements mapped from the source experience of watching a movie or having a dream include passive witnessing, reduced agency, hushed perception, unreality of events, timelapse, and slow motion.
The Embodied Reader and Experiential Death Sree Sakthi Prem; P.T. Selvi Kohila
Sanglap : journal of literary and cultural inquiry,
07/2023, Volume:
9, Issue:
2
Journal Article
Peer reviewed
Open access
Narratives being the cornerstone of societal development will never go out of fashion. The act of reading will naturally be a part of highly developed cognitive beings. In this paper, the ideal ...reader is replaced by the embodied reader. The neurocognitive implications of the narratee will be analysed to uncover the fact that reading is quite similar to using a VR headset to play video games. The reason behind a good book being a favourite pastime for many is due to the ability of fiction to be experiential. Understanding fiction as a catalyst for neural engagement and triggering sensory-motor neural movement will be used to understand the true nature of the reading community. In addition to this close-up analysis of the embodied reader, the psychological response of such a reader when coming across a text that highlights the theme of death will also be analysed using the findings of terror management theory (TMT).
The sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality and preference. Two quasi-experimental studies (Ntotal = 340) investigate the ...influence of the force behind the processing of these cues – working memory (WM). Previous research found that, in the presence of a distractor, high WM individuals are more able to recall the initial cue, and thus derive their product judgment from the initial strong cue. Study 1 contradicts these findings and raises important methodological questions regarding the conceptualization of strong and weak cues. Specifically, commonly accepted strong cues (e.g., product reputation) might not influence consumers as expected. Additionally, in a sequence of product evaluation with high vs. low degree of experientiality, study 2 reveals that consumers tend to show a primacy effect that is stronger for higher levels of WM capacity. Moreover, in a sequence of assessing low vs. high degree of experientiality products, consumers reveal stronger recency effects, thus showing that WM reinforces this recency effect. Our findings have important implications for marketers by suggesting that consumers with high WMC are more able to process complex stimuli and retrieve previously presented information on a product quality. These consumers also have a higher tendency to retrieve more information from product scenarios with a high degree of experientiality.
Purpose
This paper aims to develop an original model in the context of food-based experiences considering new experiential variables, such as to experience quality, memorability and quality of life ...(QOL), and their impact on marketing outcomes, namely, satisfaction and loyalty, approached from an experience perspective.
Design/methodology/approach
An empirical approach has been adopted. Data have been collected through an online and a paper-and-pencil method, using an original questionnaire addressed to tourists who had a food-based experience during their recent holidays. Partial least squares-structural equation modelling is the technique used for data analysis.
Findings
The results confirm that local food, enjoyed through quality experiences, is a determining factor in designing memorable products, achieving tourist satisfaction, improving their QOL and encouraging loyalty to experiential food-based practices.
Research limitations
Results should be interpreted within the context of this research because of the use of a sample conveniently selected.
Practical implications
Gastronomic experiences represent a successful strategic resource for tourist destinations and professionals who want to adapt their business/destination to the new requirements of the experiential context.
Originality/value
To the best of authors’ knowledge, this study is first to relate the impact of memorable and quality culinary experiences on the QOL of tourists, chasing, as a final result, loyal intentions towards a specific kind of experience (culinary) rather than towards the destination.
Propósito
Este trabajo propone un modelo original en el contexto de las experiencias gastronómica que relaciona nuevas variables experienciales – Calidad de la Experiencia (EXPQ), Memorabilidad (MEM) y Calidad de vida (QOL) – con variables de resultado tradicionales del marketing turístico: satisfacción y lealtad, consideradas desde un nuevo enfoque experiencial.
Diseño/Metodología/Enfoque
Se ha optado por un enfoque empírico. Los datos han sido obtenidos por medio de una encuesta online y en papel, con un cuestionario original dirigido a turistas que han vivido una experiencia gastronómica en sus recientes vacaciones. Los datos han sido tratados con PLS-SEM.
Hallazgos
Los resultados alcanzados confirman que las experiencias gastronómicas de calidad son un factor determinante para diseñar productos turísticos memorables, lograr la satisfacción de los turistas, mejorar su calidad de vida e incentivar la lealtad hacía prácticas experienciales vinculadas a la gastronomía.
Limitaciones
Debido al uso de una muestra no-probabilística de conveniencia los resultados de este estudio sufren limitaciones en cuanto a su generalización.
Implicaciones practicas
Las experiencias gastronómicas representan un recurso estratégico para los destinos turísticos y los profesionales del sector que quieran adaptar su negocio/destino a las nuevas exigencias del entorno experiencial.
Originalidad
Este trabajo relaciona por primera vez el impacto de las experiencias gastronómicas memorables y de calidad en la calidad de vida de los turistas, planteando como resultado final la lealtad al tipo de experiencia, más que la intención de volver a visitar el destino.
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