Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, ...David M. Higgins explores the early nineteenth century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, "Champagne," "Sheffield," "Swiss made" watches and "Made in the USA." Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote "regional" and "local" foods and why such initiatives brought the EU in conflict with North America, especially the U.S. He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
The first English translation of Volkmann's Bilderschriften der Renaissance, the pioneering review of the influence of the hieroglyph on Renaissance culture, focused on the literature of emblem and ...device in Germany and France.
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in ...the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, ...David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
International Trademark Classification: A Guide to the Nice Agreement provides practical guidance from a leading expert offering help for trademark and intellectual property attorneys on how to ...properly classify goods and services in trademark applications.
Logotype Evamy, Michael
2012, 2012-09-24T00:00:00
eBook
Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design ...studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype is truly international, and features the worlds outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
This study presents a taphonomic examination of the ca. 1.84 million year old (Ma) bovid fauna from FLK Level 22 (FLK Zinj), Bed I, Olduvai Gorge using a new GIS spatial analysis approach. The FLK ...Zinj site contains some of the best preserved evidence for meat eating by hominins and has been used extensively in reconstructions of early hominin behavior. However, despite numerous interpretations of site function, there is currently no consensus regarding how hominins acquired carcasses at FLK Zinj. Some interpretations argue that Early Stone Age hominins had early access to fleshed carcasses through hunting or active scavenging, while others argue hominins had late access to largely defleshed carcasses through passive scavenging. In this study, GIS was used to record bone preservation in the FLK Zinj assemblage as well as in several modern, experimentally-modified bone assemblages, which are used for comparison. The placement of hominin- and carnivore-produced modifications was documented on bones from these assemblages, and the GIS Spatial Analyst was used to identify patterning in tooth mark clusters as well as patterning in cut mark locations. This analysis suggests hominins had early access to fleshed carcasses at FLK Zinj, particularly of smaller prey, which they may have acquired through hunting. Damage patterns on larger carcasses are more difficult to interpret, but are consistent with early access through hunting or aggressive scavenging. A reanalysis of carnivore tooth mark frequencies on the FLK Zinj bovid fauna also supports an early access scenario.
•Butchery marks and carnivore tooth marks on fossil prey provide information about past carnivore and hominin behavior.•This information is essential for answering questions about the origins of hominin meat eating.•Evidence for hominin meat eating is well preserved at FLK 22 (FLK Zinj), Bed I, Olduvai Gorge, Tanzania (c. 1.84 Ma).•Considerable disagreement exists among previous studies regarding whether hominins were hunting or scavenging at FLK Zinj.•GIS image analysis is used here to examine tooth mark distribution in the FLK Zinj assemblage and experimental assemblages.•Results suggest that hominins had early access to fleshed carcasses of smaller prey at FLK Zinj.
The study of the so-called masons' marks found on some architectural elements of the macellum of Gerasa (Jerash, Jordan) is presented; these unpublished archaeological data, recovered from ...excavations conducted in the 1983−90s at the site, shed light on the day-to-day construction process of the macellum Roman building, dated before mid−2nd century AD.
