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31.
  • Child Social Media Influenc... Child Social Media Influencers and Unhealthy Food Product Placement
    Alruwaily, Amaal; Mangold, Chelsea; Greene, Tenay ... Pediatrics (Evanston), 11/2020, Volume: 146, Issue: 5
    Journal Article
    Peer reviewed
    Open access

    We aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown. ...
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32.
  • Now you see me. Evaluating ... Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
    Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio Journal of marketing communications, 07/03/2024, Volume: 30, Issue: 5
    Journal Article
    Peer reviewed
    Open access

    This study investigates how different formats of brand placement disclosures influence brand recall and brand attitude in music videos. Four formats of disclosures presenting different visual ...
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33.
  • Product Placement and Integ... Product Placement and Integrated Marketing Communications Effects on an Informational TV Program
    Corkindale, David; Neale, Michael; Bellman, Steven Journal of advertising, 20/1/1/, Volume: 52, Issue: 1
    Journal Article
    Peer reviewed

    Advertisers are increasing their spending on product placements in TV programs, often with other integrated marketing communications (IMC) elements. This study uses 12 versions of an informational TV ...
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  • Enhancing digital entertain... Enhancing digital entertainment through personalization: The evolving role of product placements
    Trifts, Valerie; Aghakhani, Hamed Journal of marketing communications, 08/2019, Volume: 25, Issue: 6
    Journal Article
    Peer reviewed

    This research tests a model of the effects of personalized product placements on consumer preference, both for the embedded brand and the digital entertainment product in which that brand is ...
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  • Del storytelling a la cultu... Del storytelling a la cultura participativa. Análisis de un caso histórico de emplazamiento de producto inverso en la comunicación comercial española
    Álvarez-Rodríguez, Víctor; Jiménez-Marín, Gloria; del Mar Ramírez-Alvarado, María Historia y comunicación social, 2023, Volume: 28, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Este trabajo es una investigación sobre el uso de la herramienta del emplazamiento de producto inverso en el contexto de la comunicación comercial española a través de un caso histórico y ...
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  • The impact of e-cigarette p... The impact of e-cigarette product placement in music videos on susceptibility to use e-cigarettes among young adults: An experimental investigation
    Donaldson, Scott I.; Dormanesh, Allison; Escobedo, Patricia ... Addictive behaviors, July 2022, 2022-07-00, Volume: 130
    Journal Article
    Peer reviewed

    •Product placement in music videos is a growing promotional strategy.•This experiment exposed participants to e-cigarette product placement.•E-cigarette product placement in music videos impacted ...
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  • Expanding the Agenda of Res... Expanding the Agenda of Research on Product Placement: A Commercial Intertext
    Russell, Cristel Antonia Journal of advertising, 20/1/1/, Volume: 48, Issue: 1
    Journal Article
    Peer reviewed

    Research on product placement, the integration of brands/products within entertainment content, has flourished over the past three decades, culminating in several review articles. This article ...
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  • Make product placement work... Make product placement work for you: Get less exposure
    Neale, Michael; Corkindale, David Business horizons, 03/2022, Volume: 65, Issue: 2
    Journal Article
    Peer reviewed

    Expenditure on product placement has grown faster (170%) than on advertising (15%) over the past 10 years, but some evidence suggests that the return on investment has been declining. For the ...
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  • The effectiveness of brand ... The effectiveness of brand placements: A meta-analytic synthesis
    Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu ... International journal of research in marketing, 12/2021, Volume: 38, Issue: 4
    Journal Article
    Peer reviewed

    •Comprehensive meta-analytical synthesis of brand placement effectiveness.•Placements have strong positive effects on brand placement memory.•Placements have small-modest effects on salience, ...
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  • Audience Response to Produc... Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
    Balasubramanian, Siva K.; Karrh, James A.; Patwardhan, Hemant Journal of advertising, 10/2006, Volume: 35, Issue: 3
    Journal Article
    Peer reviewed

    This study comprehensively reviews the literature on product placements to develop an integrative conceptual model that captures how such messages generate audience outcomes. The model depicts four ...
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