Manufacturers face several obstacles when marketing remanufactured products, and therefore need to be able to appeal to consumers’ motivational desires in order to influence their purchase decisions. ...Informed by regulatory focus theory, this research contributes to this area of research by examining the role that information regarding green attributes (energy saving, material saving and emission reducing) of remanufactured products and green certification play in influencing consumer perceptions. Potential consumers of remanufactured automobile parts in China were surveyed and the data were analyzed via structural equation modeling. The results suggest that energy saving, material saving and emission-reduction information regarding remanufactured products positively affect consumers’ perceived value and trust of remanufactured products. Green certification moderates the relationships between both the energy saving and material saving information and trust. This research improves understanding of how firms can influence consumer perception of remanufactured products, thus contributing to the discourse in the literature on remarketing of remanufactured products. The findings can be used to inform practitioners who seek to optimize the value proposition of achieving green certification and informing consumers about the environmentally friendly attributes of remanufactured products.
•Examine utilization of the marketing adaptability of branded mobile apps.•Propose a model grounded in the purchaser-brand relationship theory.•Enhance the comprehension of the impact of brand on ...consumer behavior.
The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called “Process Analysis System” proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them.
Increasing demand of automotive products and over-consumption of natural resources compel the manufacturers to implement the Extension of Useful Life (EUL) methodology of automotive products through ...remanufacturing. Remanufacturing is a process in which the original functionality of End-of-Use (EoU) or End-of-Life (EoL) product is restored and the remanufactured product is treated as good as a new product. In spite of these advantages, remanufacturing is still not so popular and organized in developing countries like India. The developing countries encounter several problems in strategic, tactical and operational level of management while implementing the remanufacturing business option. In this paper attempts have been made to identify both the enablers and the barriers in managing business of EUL products through remanufacturing in India. Subsequently the structural relationships among the enablers and barriers have been modelled in this paper. Initially an extensive literature review is carried out to identify the factors depicting the enablers and barriers. Then, Fuzzy Interpretive Structural Modeling (FISM) is applied to develop and evaluate the structural relationships among the identified factors. The application of FISM helps in understanding the effect of major enablers and barriers in extending useful life of automotive products through remanufacturing. The outcome of FISM based analysis shows that low cost, price sensitive market, cheap labour cost, and fast turnaround are the major enablers for OEM in initiating EUL business practice through remanufacturing, whereas the major barriers are lack of proper design of product, stringent foreign trade policy, cannibalization of new product, lack of proper remarketing strategies, lack of reverse network design, lack of proper maintaining the database of the customers, seller reputation and identity. The analysis is further enriched by MICMAC technique, which leads to getting an insight on the significance of the dependence and driving power of both the enablers and barriers.
Remarketing and reselling remanufactured electronic products is one of the effective and sustainable approaches to deal with the rapidly increasing e-waste. Studying customer purchasing intention and ...behavior toward remanufactured products can help businesses better understand customers’ needs and improve closed-loop supply chain performance. Via an empirical study based on new, manufacturer remanufactured, seller remanufactured, and used products transaction data from eBay, one of the most popular online markets, this paper investigates the impact of e-service offerings in four online transaction phases (i.e., information, agreement, fulfillment, and after-sales phase) on customer purchasing intention toward remanufactured products in both auctions and fixed price transactions. The results indicate that e-service offerings in the information phase are most influential on customers’ willingness to pay (WTP) in both types of transactions. In addition, we find e-services in auctions has higher positive influence on customers’ WTP compared to fixed price transactions, as demonstrated by the results that e-services in all four online transaction phases significantly influence customers’ WTP in auctions, but not in fixed price transactions. The results also show that in both types of transactions, customers are willing to pay a premium for seller remanufactured products, and even more for manufacturer remanufactured products and new products, compared with used products. Furthermore, we discuss the managerial implications on customer online purchasing intention toward remanufactured products and online sellers’ sales strategies.
•Customers show different willingness to pay for products with various conditions.•E-services in four online transaction phases impact customers’ willingness to pay.•Transaction environment influences the role of e-services in willingness to pay.
•The article focusses on closed loop supply chain in emerging economies.•Suggest the framework that includes seven driving forces for closed loop supply chain(CLSS).•The proposed conceptual framework ...serves as a decision making tool and intend to help both academicians and practitioners.
More recently, firms embark on many initiatives for sustainability. Closed-loop supply chain (CLSC) is an initiative that extends the scope of value creation through product reconstruction activity. The process of product reconstruction includes acquisition of the used products from customers, recovering their residual value, and remarketing them. The aim of this research is to propose a conceptual framework, discussing the major threats and opportunities for business firms engaged in a CLSC operation. For this, a structured literature review was conducted, followed by content analysis to identify different themes and patterns in the literature. Our results suggest that there are seven driving forces for closed-loop supply chain. The proposed conceptual framework serves as a decision making tool and intends to help both academicians and practitioners as it highlights major research issues in this field. Finally, managerial implications and future research directions are outlined.
Closed-Loop Supply Chain (CLSC) focuses on acquiring the cores/product returns from consumers, recovering their residual value, and remarketing them. Extant literature on core acquisition management ...suggests that researchers have not considered behavioral aspect of consumers. On the other hand, marketing literature suggests that researchers neglected technical issues related to core acquisition in a CLSC while discussing consumers' disposition behaviors. We propose a conceptual framework that extends the existing CLSC setting by introducing consumers’ disposition behavior. We develop eleven research propositions based on which we design a survey. The survey was sent to decision making executives of different remanufacturing industries to solicit their perception. Participants were also asked to make paired comparisons using the Analytic Hierarchy Process (AHP), based on which an action oriented framework is developed. Firms that have CLSC operation can use our framework to ensure enhanced quality product returns which in turn increase profitability. Finally, possible future extensions are discussed.
Analysis of reasons for Remarketing tool rejection Juliana Maria Magalhães Christino; Erico Aurelio Abreu Cardozo; Bernardo Garretto Cerqueira Silva ...
Revista brasileira de marketing,
07/2020, Volume:
19, Issue:
3
Journal Article
Open access
Objective: This study aimed to analyze the reasons that lead consumers to reject the tool for collecting and using navigation data called remarketing. Method: This article presented a pluralistic ...approach through an exploratory and conclusive descriptive stage, based on three theoretical models of rejection to advertising, men and women answered questions related to their perception about the use of navigation data and remarketing. Originality: For the first time, the synthesis of the models developed by Cho; Cheon (2004), Kelly; Kerr; Drennan (2010) and Yaakop (2013) was empirically tested to analyze the possibility of consumer rejection of a relatively new type of advertising, remarketing. Results: The results showed great explanatory power - 85%, with the constructs Disorder, Relevance, Invasion and Credibility being the main predictors of rejection behavior. Contributions: Due to the lack of empirical work on the subject in the Brazilian context, and the increasing possibilities of using navigation data, this study deepens the existing knowledge and provides empirical support for subsequent studies.
The article considers the essence of the remarketing notion and substantiates its content, which is a system of management of demand on products in an agricultural company. It uses experience of ...developed countries to identify practical tools of remarketing and to consider a possibility of its use in domestic companies. It develops a system of measures for increase of demand on products of agricultural companies in the local market with the use of remarketing methods.Рассмотрена суть понятия ремаркетинга и обосновано его содержание, которое являет собой систему управления спросом на продукцию на сельскохозяйственном предприятии. На основе опыта развитых стран мира определён практический инструментарий ремаркетинга и рассмотрена возможность его использования на отечественных предприятиях. Разработана система мер для повышения спроса на продукцию сельскохозяйственных предприятий на внутреннем рынке с использованием приёмов и методов ремаркетинга.
Remarketing of Autos Blackwell, Roger D
The Journal of consumer marketing,
06/1994, Volume:
11, Issue:
2
Journal Article
Peer reviewed
Marketing institutions emerge and evolve in response to changes in the
marketing environment. Describes such changes in one of North America′s
most vital areas of marketing - automobiles. One of the ...institutions that
have evolved in response to these changes is auto auctions.
Understanding the changing role of auto auctions is not only important
in the analysis of how auto manufacturers and retailers may survive the
turbulent changes that characterize contemporary auto markets, but it
also helps clarify the rapidly emerging practice of remarketing - and
defines this process.
Creates a framework for evaluating the marketing strategy dimensions of remanufacturing. Discusses resource recapture and how diffusion theory may be applied to the adoption of the ...remanufacturingremarketing concept. Concludes that the diffusion of renovation will depend on the right firms having the right motivations to adopt the concept of remanufacturingremarketing.
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