This study aimed to investigate the readiness of the ready-made garments (RMG) sector in one of the developing countries to implement circular economy (CE) practices, which involve reusing, ...remanufacturing, and recycling materials and products to create a sustainable and resilient future. To achieve this goal, the study applied the revised theory of planned behavior model (RTPB) and analyzed the data using a structural equation modeling (SEM) approach. The study found that the basic elements of the TPB model, along with environmental commitment, green economic incentive, and firm maturity, can more effectively explain CE readiness than the original TPB model. The findings suggest that attitude, social pressure, green economic incentive, environmental commitment, and firm maturity significantly impact CE readiness. The results of this study have implications for policymakers in developing countries who seek to promote CE implementation in the RMG sector. By providing a unified framework to assess CE readiness, this study can help policymakers articulate strategic plans that prioritize environmental sustainability, economic benefits, and social responsibility. However, the study acknowledges that further research is needed to explore potential limitations and areas for improvement in this field.
•The behavioural foundations of open innovation partnerships which is still not so much studied.•Drawing on TPB, a micro-foundation model for collaborative innovation and technology transfer is ...proposed.•Our model uncovers the microfoundations of technology transfer by describing the process of intention formation.•Data collected from the Community Innovation Survey (CIS) dataset are analysed by both Anova and linear regression analyses.
In the current dynamic and virtuous flow of knowledge economy, firms are concern about whether to manage innovation centrally or through decentralized business units. Two needs emerge 1. Guaranteeing organizational efficiency and 2. Exploiting effectively market opportunity. This usually implies the integration of knowledge in technology transfer which can be accrued via the knowledge sharing between parties. However, by looking into the technological and social change literature, previous studies were mainly focused on macro-foundation of technology transfer and organizational innovative capabilities with less consideration to the role of psychological precursors of collaborations. Due to this gap, we intended to build a consistent conceptual basis for collaborations and technology transfer practices at the micro level. Therefore, drawing on the theory of planned behaviour (TPB) we propose a micro-foundation model for collaborative innovation and technology transfer.
To test our theoretical arguments, we use data collected from the Community Innovation Survey (CIS) dataset. Hypotheses are tested through both Anova and linear regression analyses. Findings show positive and linear relationships either between our perceived control factors and the intention between technology transfer and intentions.
O objetivo desse trabalho foi identificar as crenças salientes mencionadas por potenciais doadoras quando pensam em realizar a doação de leite humano (DLH), baseado na teoria do comportamento ...planejado (TCP). Para isso, foram realizadas 30 entrevistas online, de forma síncrona, com uso de telefone e aplicativo de WhatsApp. A amostra foi por conveniência e as participantes foram puérperas aptas a doar. Os itens da entrevista foram baseados na TCP e a análise de conteúdo foi usada para analisar as transcrições das entrevistas. Os principais resultados sugerem que as participantes sabem que a DLH ajudará os bebês, que esses bebês não dispõem do leite da mãe, e que essa doação ajudará às mães que não dispõem de leite para amamentar; a família é o principal grupo de referência para essa doação; que produzir muito leite e dispor da coleta em domicílio facilitariam essa doação, e que ter pouco tempo para expressar o leite e dispor de frasco para armazená-lo dificultariam essa doação. As conclusões indicam que essas crenças podem subsidiar a elaboração de programas de marketing social, desde que não sejam usadas em estudos que tratem de comportamentos e população diferentes.
Purpose
The purpose of this paper is to develop a comprehensive research model that can explain potential customers’ behavioral intentions to adopt and use smart home services.
...Design/methodology/approach
This study proposes and validates a new theoretical model that extends the theory of planned behavior. Partial least squares analysis is employed to test the research model and corresponding hypotheses on data collected from 216 survey samples.
Findings
Mobility, security/privacy risk, and trust in the service provider are important factors affecting the adoption of smart home services.
Practical implications
To increase potential users’ adoption rate, service providers should focus on developing mobility-related services that enable people to access smart home services while on the move using mobile devices via control and monitoring functions.
Originality/value
This study is the first empirical attempt to examine user acceptance of smart home services, as most of the prior literature has concerned technical features.
Abstract
Despite renewed interest in news literacy (NL) as a way to combat mis- and dis-information, existing scholarship is plagued by insufficient theory building and inadequate conceptualization ...of both “NL” and its application. We address this concern by offering a concise definition of NL and suggest five key knowledge and skill domains that comprise this literacy. We distinguish NL from its application to behaviors that communication scholars have been interested in, including news exposure, verification, and identifying misinformation. We propose an adapted Theory of Planned Behavior (TPB) to include NL in addition to the existing components (attitudes towards the behavior, social norms, perceived behavioral control) when modeling NL Behaviors. We discuss how this model can unite scholars across subfields and propose a research agenda for moving scholarship forward.
Reward crowdfunding is a popular channel for entrepreneurial fundraising, whereby backers receive non-monetary benefits in return for monetary contributions while accepting risks of non-delivery on ...campaign pitch promises. To understand contribution behavior in this context, we apply the Theory of Planned Behavior (TPB) for analyzing contribution intentionality and behavior, as well as their antecedents. We use survey data from 560 users of Finland's leading reward crowdfunding platform– Mesenaatti. Our findings show that an extended TPB model holds for reward crowdfunding and that both financial-contribution intentions and information-sharing intentions predict behavior. This highlights the dual nature of reward crowdfunding-contribution intentions and behavior, where information sharing helps reduce information asymmetry and serves as a quality signal in support of financial contribution. This paper also presents significant differences in attitudes, self-efficacy, financial contribution and information-sharing intentions between high-sum and low-sum contributors.
Moral norm is the key Liu, Matthew Tingchi; Liu, Yongdan; Mo, Ziying
Asia Pacific journal of marketing and logistics,
10/2020, Volume:
32, Issue:
8
Journal Article
Peer reviewed
Purpose
This research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The ...conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).
Design/methodology/approach
The current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.
Findings
The findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.
Originality/value
This study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.
Research on the formation of entrepreneurial intention has attracted substantial attention and interest from entrepreneurship scholars. In this quest, one theory that has been very popular is the ...Theory of Planned Behaviour (TPB) by Icek Ajzen. Professor Ajzen was one of the first to study intentions and behaviour, particularly with Fishbein, from the end of the 1960s. Since its inception, TPB has tested, advanced and challenged in many social science fields and, as a result, generated substantial interest among researchers: The seminal 1991 article by Ajzen has generated alone more than 60,000 citations to date. For a more in-depth investigation of his TPB model, we had the opportunity to interview Professor Icek Ajzen. This Research Note presents the transcript of the interview before we then synthesise some of the key ramifications of the interview for research on entrepreneurial intention.
Personal and motivational patterns of intentional founders have been researched in great depth; however, antecedents to career choices of intentional successors have been conspicuously missing in ...entrepreneurship research. By drawing on theory of planned behavior, we investigate how intentional founders, successors, and employees differ in terms of locus of control and entrepreneurial self-efficacy as well as independence and innovation motives. We find that transitive likelihood of career intent depends on degree of entrepreneurial self-efficacy and the independence motive. Unexpectedly, we see that high levels of internal locus of control lead to a preference of employment, which challenges traditional entrepreneurship research and suggests that the feasibility of an entrepreneurial career path does not automatically make it desirable. Our findings suggest that students with family business background are pessimistic about being in control in an entrepreneurial career, but optimistic about their efficacy to pursue an entrepreneurial career.
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