Nature-based experiences can contribute to individuals' connection to nature and intentions toward sustainable environmental behaviours. Conservation psychology can use tourism as a platform to ...modify tourists' intentions and behaviours regarding key marine threats such as single-use plastics. This study examined changes to pro-environmental intentions, particularly regarding plastic use, in 267 nature-based tourists from Australia and Tonga who completed a whale watching/swim experience. A theory of planned behaviour (TPB) framework was used incorporating moral norms and environmental identity, which have been previously implicated in explaining pro-environmental actions. This study found that including moral norms in the TPB model significantly increased the ability to predict pro-environmental intentions. Further, when controlling for the TPB and moral norm variables, environmental identity explained a further 15% of tourists' pro-environmental intentions. The findings suggest the original TPB model may be less suitable within a marine conservation context. Collectively, positive nature-based experiences, environmental identity, and moral norms are important in understanding tourist's intentions to engage in sustainable environmental behaviours.
Entrepreneurial passion has been suggested as an entrepreneur's central characteristic, theorized to affect a host of entrepreneurial behaviours. Considering the theory of planned behaviour (TPB), a ...conceptual model was developed and tested which integrated both cognitive (namely, subjective norms, attitudes toward perceived behavioural control and entrepreneurship) and emotional (namely, entrepreneurial passion) factors to determine their contributions to entrepreneurial intentions. This is a quantitative study using a self-report survey for data collection. The hypotheses were examined with 250 university students sample applying the partial least squares method. The results indicate a significant indirect relationship between entrepreneurial passion and entrepreneurial intentions via their cognitive antecedents (attitudes toward entrepreneurship and perceived behavioural control). The study contributes to the emerging research of entrepreneurial passion in the entrepreneurship field and heightens its role as a factor that should be taken into account to improve entrepreneurship education programs.
Abstract
Background
As COVID-19 continues to spread globally, it is important to understand psychological factors that may influence compliance with social distancing.
Purpose
The present study ...examined whether Theory of Planned Behavior (TPB) constructs were associated with social distancing, with a focus on exploring moderators of the intention–behavior relationship.
Methods
Using a longitudinal design, U.S. adults (N = 507) self-reported TPB constructs and social distancing behavior at baseline and 3 months later. Participants were from 48 U.S. States and the District of Columbia and were on average 50.39 years old (SD = 15.32, range = 18–80). The majority were Non-Hispanic White (71.6%), had a bachelor’s degree or higher (55.3%), and resided in suburban areas (55.8%).
Results
While positive attitudes toward social distancing increased over time (p = .002), subjective norms weakened (p < .001) and perceived behavioral control (PBC) remained stable (p = .22). Interestingly, despite an increase in intentions from baseline to follow-up (p < .001), there was a significant decrease in social distancing behavior over time (p < .001). Consistent with the TPB, baseline attitudes (p < .001), subjective norms (p < .001), and PBC (p < .001) for social distancing were all associated with baseline intentions to social distance. In turn, baseline intentions were significantly associated with social distancing behavior at follow-up (p < .001). Younger adults (p < .001) and non-White participants (p = .002) displayed a greater intention–behavior gap relative to older and White participants. In contrast, participants with more stable intentions over time displayed a stronger intention–behavior relationship (p < .001).
Conclusions
Targeting individuals’ attitudes, norms, and PBC may effectively promote protective behaviors intended to mitigate the spread of COVID-19 and similar viral outbreaks. Future research should examine effective strategies for translating social distancing intentions into actions.
Social distancing attitudes, norms, perceived behavioral control, and intentions were associated with social distancing behavior at 3-month follow-up. Racial minorities and younger adults displayed larger intention-behavior gaps.
A set of parallel surveys of scientists from multiple scientific societies finds that the most consistent predictors of willingness to take part in engagement activities with the public are a belief ...that she or he will enjoy the experience (attitude), make a difference through engagement (response efficacy), and has the time to engage. Age, sex, scientific field, what a scientist thinks about the public, perceived personal engagement skill (self-efficacy), and what a scientist thinks about her or his colleagues (normative beliefs) are inconsistent predictors. Research may be needed to find how to shape scientists’ engagement views in ways that are both effective and acceptable.
This study aims to develop an extended Theory of Planned Behavior (TPB) research model which includes environmental concern and perceived moral obligation to predict consumers’ intention to visit ...green hotels. A total of 559 respondents collected in Taiwan as data input. The empirical results of structural equation modeling (SEM) indicate that consumers’ environmental concern indeed exert a positive influence on their attitude toward green hotels, subjective norms, and perceived behavioral control (i.e., the antecedents of the TPB model) as well as their perceived moral obligation, which in turn influence their intention to visit green hotels as expected. The results obtained from this empirical study verify that the extended TPB model has a good explanatory power. The implications of the research findings and suggestions for the Taiwan Environmental Protection Administration and the hotel accommodation industry to increase the popularity of green hotels choice are included in the study.
Purpose
Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC).
Design/methodology/approach
...Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypotheses.
Findings
Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents.
Originality/value
This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.
The theory of planned behavior (TPB—Ajzen, Organizational Behavior and Human Decision Processes, 1991, 50, 179–211; Ajzen, Handbook of theories of social psychology, 2012, 1, 438–459) has been widely ...applied to the prediction and change of behavior, including behavior related to the use of technology. This article provides a brief description of the theory and discusses a number of issues and questions that have been raised with respect to the TPB. Among the issues discussed are the difference between the TPB and the theory of reasoned action, perceived behavioral control versus self‐efficacy, the difference between perceived behavioral control and locus of control, the possibility of including additional predictors in the TPB, nonavailability of a standard TPB questionnaire, predicting behavior in a choice situation, the intention‐behavior gap, and a comparison of the technology acceptance model to the TPB.
The extensive use and inadequate recycling of agricultural mulch film has caused serious environmental pollution. Studies have shown that farmers' cognition on agricultural mulch film pollution can ...affect mulch film recycling, but studies about farmers' cognition on agricultural mulch film pollution is less. The sample is 2025 households in 5 provinces of China in 2018, the study is based on the theory of planned behavior, and the ordered logit model is used to analyze farmers' cognition on agricultural mulch film pollution. As shown in the results: (1) only 53.78% of farmers think that the agricultural mulch film can pollute farmland; (2) the attitude of farmers who are willing to strengthen the knowledge of environmental protection and spend money to protect the environment are positively correlated with cognition; (3) from the subjective norm, farmers who are subject to environmental government regulations and village regulations have higher cognition, but the informal institution is more effective; (4) from the perceived behavioral control, when farmers are dissatisfied with the surrounding environment, they are more likely to have higher cognition; and (5) from the household characteristics, the proportion of non-agricultural income and age of household head are negatively correlated with cognition, and farmers with higher education level have higher cognition. As for the suggestions on improving the cognition of smallholder farmers, special attention should be paid to strengthening the restraint effect of village regulations on small size, large amount and scattered smallholder farmers, rather than relying on the formal institution blindly.
Display omitted
•Mismanagement of mulch film is causing environmental problems in rural China.•National representative micro-level data was used to explore influencing factors of cognition.•Half of farmers think that the agricultural mulch film can pollute farmland.•The attitude, subjective norm, perceived behavioral control and household characteristics affect cognition.•Pay attention to village regulations, not just formal institution.
Rural water pollution control (RWPC) is a crucial issue for developing countries, particularly because of its importance for improving ecosystems, promoting sustainable development, and ultimately ...contributing to the health and well-being of individuals. This study adopted a choice experiment (CE) to explore farmers' preference and willingness for RWPC and to investigate whether socioeconomic and psychosocial factors can explain differences in farmers’ preferences and values governing RWPC. The theory of planned behaviour (TPB) and some additional constructs (risk perception, knowledge, moral norms, and subjective norms) were included in an empirical test that predicts stated choices. The Wei River basin, one of the most water-polluted areas in China, was used as the location for our study. From June to July 2022, we collected the questionnaire responses of 427 farmers who live and work in this area. The results suggested that farmers have significant heterogeneity in their preference for RWPC attributes, but the majority highly value improving water quality through water pollution treatment. The inclusion of TPB and additional constructs in our test explained the behaviour of farmers. Those with high scores tended to already perform RWPC and have a willingness to continue to do so. According to the results of a latent class (LC) model, the average willingness to pay (WTP) per farmer for rural water pollution treatment was 254.69 Chinese yuan (CNY) per year. Excluding biodiversity, the average WTP was 241.55 CNY per year. This study provides a new path for developing countries to promote RWPC and improve local rural environments and the well-being of rural residents.
Display omitted
•The majority of farmers place a high value on improving water quality through water pollution treatment.•Farmers with high scores in the TPB structure tended to already perform rural water pollution control.•The average willingness to pay per farmer was 254.69 Chinese yuan per year.•A choice experiment and extended theory of planned behavior are used.
Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising concerns for the adverse effects of consumption on environmental sustainability are leading to transformation ...in consumer behaviour. Consumers need relevant sustainability information about the products to shape sustainable purchase behaviours. On this note, marketers and organizations are increasingly using labels and logos for integrating sustainability evidence in their product offerings. This research integrates the theory of planned behaviour (TPB) with environmental concern, consumer effectiveness, consumer innovativeness and sustainable label awareness to determine how these affect the sustainable purchase behaviour for food products in China. The findings of structural equation modelling using data gathered from 273 consumers indicate all the constructs as significant, with consumer innovativeness having a negative and significant association. The present research expects to contribute to advancement in the literature on TPB and sustainable labelling by presenting a comprehensive and distinct model. Given the importance of the factors highlighted in the current research, marketers can design appropriate strategies by leveraging these determinants. The outcomes imply that marketers and policymakers need to make the consumers aware of sustainable labels and their favourable effects on the environment to promote sustainable consumer behaviour.
PDF
