Despite Ecuador's growing national rates of tourism visitation, Podocarpus National Park (PNP) has not benefited greatly. This analysis finds that PNP lacks a common vision for its tourism product. ...Stakeholders engage in independent tourism projects while using biodiversity as the park's main attraction. The two governing stakeholders, the Ministry of Tourism and Ministry of the Environment, have different agendas for the park's management. The former promotes and sells while the latter protects, often making it difficult for them to work together. All of the above is occurring in the context of low levels of tourism visitation, which is a favorable condition to develop an inclusive vision of ecotourism development for the park. To help develop and manage ecotourism that is sustainable and inclusive in Podocarpus National Park, I recommend (a) developing a common ecotourism vision, (b) establishing an official information distribution platform, (c) developing a coherent sign plan and a clear trail system with necessary facilities, (d) building park ranger capacity and public presence, (e) building park management capacity and budget estimates with respect to tourist visitation, and (f) developing a plan for community involvement in and benefit from ecotourism.
This paper is focused on the nature, origin and scope of innovative strategies in the management and development of rural and eco-tourism as sustainable alternatives to traditional tourism ...activities. Specifically, the management strategies in the Bulgarian region of Eastern Balkan Mountains have been under consideration. At this purpose, we assessed not only the natural and anthropogenic resources and hotel facilities infrastructure, but also concrete aspects of the strategies implemented in situ to promote the alternative tourism, as market segmentation and the profile of the tourists visiting this region of Bulgaria.
Turističke zajednice (DMO) svojim društvenim djelovanjem mogu turistički proizvod učiniti visoko kvalitetnim ističući autohtonost i izvornost ponude. Istraživanje je provedeno metodom anketiranja s ...ciljem analiziranja rada priobalnih i ruralnih turističkih zajednica u hrvatskome turizmu (Istarske i Primorsko-goranske županije). Prikupljeno je 58 upitnika od ukupno 66 turističkih zajednica u Istarskoj i Primorsko-goranskoj županiji te je provedena deskriptivna statistička analiza. Istraživanje je dio širega istraživanja provedena u razdoblju od 2014. do 2016. godine među turističkim organizacijama u hrvatskome turizmu. Rezultati istraživanja ukazuju na nerazmjer između djelovanja turističkih zajednica obalnih i ruralnih prostora s aspekta iniciranja razvoja novih turističkih proizvoda.
Quality nowadays has become a strategic element in the companies dealing with services be-cause it determines “competitiveness” at its highest level. In the European Quality Charter, quality is ...defined as “the key to competitiveness” of compa-nies that have the obligation to work for the mutual objective of quality promotion in all the European Union countries. By the implementation of a quality management system in the field of Romanian tourism, the constant improvement of the qualitative performance of a product or service will be assured in the di-rection of reaching the objectives of quality. At present, the main tendency in the field of Romanian tourist services quality consists in the in-troduction of a set of methods with the purpose of constantly improving the quality of products and services by improving the functioning and increasing the performance of the service providers.
Sustainable development of tourism in the protected areas should be regarded as a continuous improvement process in the management quality of the protected natural areas that are included in the ...tourist circuit as well as of the ecological tourism products, merchandised by the travel agencies. In Romania, the best-represented types of protected natural areas are the biosphere reservations, our country having three of these areas, followed by 13 national parks and 14 natural parks. The total surface of the protected areas in Romania is of approximately 1.9 million hectares, which represents almost 8% from the total surface of the country. Regarding the structure, we notice the typological diversity and the alignment to the international standards and IUCN (International Union for Conservation of Nature) category system. The fieldwork done at the 2009 (March 19th – 22nd) Romanian Tourism Fair has shown the fact that, even if they recognize the benefits of the vacations in protected areas, the travel agencies’ preoccupations of creating specialized packages have been reduced, displaying a poor offer, or a special offer created at the tourists’ request. The research was realized within the project called “Dynamics of the implementation of community policies in the valuing of the Romanian protected areas through tourism and designing architecture of integrated management for them”. Consequently, considering, on the one hand, the advantages of the vacations in protected areas and, on the other hand, the tourists’ increasing interest towards this type of vacation is necessary in the future, a more intense involvement of the travel agencies, but also of the protected natural areas administrations in their promotion, fructification and sustainable development.
The recent expansion of Low Cost Carriers (LCCs) and the increasing use of Internet are provoking a deep transformation in the marketing of the typical Mediterranean summer tourism product in Europe. ...Internet may significantly reduce intermediary costs by enabling the connection between accommodation and transport business and consumers. At the same time, a more flexible product can be created in contrast to the conventional rigid tourist package offered by traditional tour operators. This paper investigates differences in price level and price dispersion across off-line and on-line markets and across tour operators and new emerging Internet retailers -including LCCs- using microdata on travel & accommodation individual expenses of tourists in the Balearic Islands, one of the most representative mature Mediterranean resorts. On the basis of the hedonic regression model, results suggest that price of transport; accommodation and board offered on Internet are lower than those offered by others channels, whatever the quality and quantity. Additionally, results reveal how on-line and off-line markets differ in the indirect value attributed to different characteristics of the product showing market segmentation.
U hotelskoj industriji vrlo često susrećemo više imitatora nego inovatora. Mali je broj hotelskih poduzeća koji su samo kontinuirano inovatori glede usluga. Kreativni imitatori doprinose difuziji ...inovacije i boljem podmirenju potreba nekih segmenata na turističkom tržištu. Oni uočavaju moguća poboljšanja na turističkom proizvodu ili usluzi koji su predmet inovacije - mijenja se neki atribut koji povećava njihovu vrijednost za domaće ili strane goste. Zato se drži da kreativna imitacija počinje prije na turističkom tržištu nego na turističkom proizvodu ili usluzi.
Proces globalizacije svjetskog gospodarstva, a time i hotelske industrije, nameće način razmišljanja koji u publicistici nazivaju « promjena je konstantna potreba», ili jače naglašeno «inovirati ili nestati s gospodarstvene scene». Sve što je različito predstavlja promjenu, a inovacija je prihvaćanje ideja glede usluga koje su nove za hotelsko poduzeće koje ih prihvaća. Inovativna promjena, s obzirom da narušava postojeće stanje stvari u hotelskom poduzeću, izaziva otpore od nekih članova organizacije.
Strategijski način razmišljanja potreban je hotelskom poduzeću, kako ono ne bi bilo zatečeno efektima promjena u mikro i makro sredini svog djelovanja i rada. Naime, problemi za hotelsko poduzeće nastaju kada promjene u hotelskoj industriji nisu praćene prilagođavanjem poduzeća na adekvatan i prihvatljiv način. Nepovoljne promjene u takvoj sredini i nesposobnost reagiranja hotelskog poduzeća na njih stvaraju nesklad
između potencijala (smještajnih i ostalih kapaciteta) i zahtjeva hotelske industrije tj. turističkog tržišta na kojem se pojavljuje.
In article problems of development and implementation of projects of domestic brands of regional level which would answer not only strategy of development of tourism in regions, but also to the ...long-term purposes and problems of social and economic development of Russia rise. The comparative analysis of parameters of tourist brands of the Crimea and Krasnodar Krai allows to reveal topical issues of their improvement.
