The article deals with various scientific approaches to the definition of the concept of «tourist destination» of foreign and Russian theory and practice of management, conceptual issues of tourist ...destination development. The characteristic features of destinations as a subject of competition in the tourist market are analyzed and highlighted. The key factors that provide the necessary level of competitiveness and the result of the formation of the tourist product of the destination are identified . It is proved that the most important prerequisites for ensuring a particular level of competitiveness of tourist destinations are the region’s endowment with factors of production, as well as the quality, cost and level of use of the latter. At the same time, the factors of production themselves are divided into two groups of different importance – basic or data from nature (land, climate, mineral resources, recreational resources, population, etc.) and developed, formed as a result of human activity (capital, technology, skilled labor, etc.). Moreover, factors related to technological and organizational innovations and the availability of highly qualified employees are becoming increasingly important. A model of using the cluster approach in the development of the destination is proposed, the basic elements of the tourist cluster, such as: the core of the cluster, suppliers of tourist services, enterprises of the necessary additional service, the main and accompanying infrastructure, promotion networks, business climate. The composition of the cluster allows you to determine the necessary measures to stimulate development at the level of the destination, in accordance with the economic specifics and available resources, while the determining factor will be the tourist specialization, and the composition of other components can be changed in the process of functioning.
The study was carried out in order to determine the compliance of the infrastructure of the tourist
product of the Republic of Dagestan with the requirements of a barrier-free environment. The
...availability of accommodation facilities, social and cultural facilities, beaches has been investigated.
The prospects for the development of research in this area in the future are determined.
In spite of high competitiveness and turbulence of tourist environment Poland is an attractive region for travelling. The available variety of forms for active rest (geodesic conditions), rich ...cultural heritage, favorable natural conditions and health resort values determine the attraction of Polish tourist potential on the European map. The example of the health resort city of Soletz-Zdruy confirms the empiric data concerning the dynamic stimulation of tourist movement during a short period. The state and private partnership and right choice of the business components determine success at the market and make competitive advantages. The current research shows that the population is getting older and the educated Polish society is looking for the natural ways of spiritual and physical health protection. The main environment for accurate search of a suitable place for trips is Internet. Knowledge, professionalism and the quality of providing services influence upon the choice of a tourist product.
This article focuses on the use of the heritage sites of the XXII Olympic Winter Games and the XI Paralympic Winter Games of 2014 in the city of Sochi in the post-Olympic period on the basis of its ...transformation into a tourist product. The paper presents the results of dividing tourists into age groups using the UNWTO classification, the results of the initial survey conducted among the clients of the BEST-Tour tourist company, the calculation of the Fisher angular transformation to determine the dependence of a destination choice on the desire to visit Olympic sites, the typologies of respondents using content analysis and their classification by the method of G. Ghana, on the basis of which tours were developed for two age groups of three and five days, involving a visit to Heritage sites of the XXII Olympic Winter Games and XI Paralympic Winter Games of 2014. The article reflects the results of the secondary survey of tourists who took part in the pilot tours, presents a table with the results of segmentation of the target audience using the “5W” methodology and the most convenient channels for the transmission of advertising information. which prove a regular increase in the sales trend of tours, dependent on previously studied and listed factors, which ultimately leads to an increase in the number of guaranteed visits Olympic heritage sites by tourists in the post-Olympic period.
The article presents a scientific discussion on trends and prospects for product innovation in the tourism business. The main objective of the study is to substantiate the nature and role of ...innovative tourism products in improving the efficiency of economic and product activities of tourism enterprises, the need for their implementation in tourism at its present stage in Ukraine. Analysis of literature sources and existing approaches to solving the problem of implementation of innovative products by tourism enterprises allowed us to formulate conceptual tools in this area, taking into account industry specifics, to characterize the types of product innovations of tourism enterprises. The topicality of solving this scientific problem boils down to the fact that in conditions of competition, the development of tourism business is ensured primarily by the use of product innovations by tourism enterprises, the introduction of effective ways to implement priority areas of innovation. The study of the problem of implementation of innovative tourist products in the practical activities of enterprises is carried out in the following logical sequence: the subject matter and types of innovative tourist products have been analysed, the main prerequisites for their implementation in the activities of enterprises have been defined; the main trends in the development of innovations in the tourism business of Ukraine, in particular, new tourism products and innovative approaches used to retain regular customers and attract new ones in a competitive environment; an optimal model of implementation of innovative tourist products has been developed.
The methodological tools of the conducted study were general theoretical and specific methods, in particular, logical and dialectical, graphoanalytical method, method of scientific abstraction, systemic and integrated approaches. The study covered the period of 2010—2019. The object of research is an innovative tourist product that allowed implementation of its model taking into account the effect of external and internal environment.
The article presents the results of empirical analysis of the main trends in the development of innovation at the present stage of development of the tourism business in Ukraine. In addition, there are reasons that inhibit innovation in tourism, which must be taken into account for the development and implementation of innovative tourist products.
The study theoretically proves and supports that the development of innovative activities and the introduction of innovative tourist products provide tourism enterprises with competitive advantages. The results of the study can be useful in the practical work of travel agencies that seek to create a portfolio of innovative products and increase the efficiency of their activities.
Кeywords: іnnovation, innovative product, innovative tourist product, tourist business, kinds of product innovations in tourism, the model of implementation of innovative tourism product.
JEL Classification B26, B41, C58, F43, G15, H42
Formulas: 0; fig.: 4; tabl.: 1; bibl.: 36.
The article is devoted to the development of ecological tourism on the territory of national parks of Russia. The development of ecological tourism can be a factor of economic growth, because it ...leads to replenishment of local and regional budgets, creates new jobs, promotes economic growth of depressed regions. The article gives an analysis of the state, outlines the problems and suggests directions for the development of ecological tourism on the territory of the national parks of Russia.
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