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Stopnja integriranega tržnega komuniciranja kot determinanta poslovne uspešnosti podjetja : doktorska disertacijaHočevar, Nina Vanita, 1974-Type of material - dissertationPublication and manufacture - Ljubljana : [N. Hočevar], 2007Language - slovenianCOBISS.SI-ID - 17589990
Author
Hočevar, Nina Vanita, 1974-
Other authors
Mumel, Damijan |
Žabkar, Vesna
Topics
trženje |
poslovno komuniciranje |
informacijski sistemi |
vzajemno trženje |
oglas |
blagovne znamke |
raziskave |
analiza |
marketing |
business communication |
information systems |
relationship marketing |
advertisement |
trademarks |
research |
analysis |
analysis
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Library | Call number – location, accession no. ... | Copy status |
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National and University Library, Ljubljana | GS II 703405 glavno skladišče | available - reading room |
EF, Central Economics Library, Ljubljana | Skladišče II 15254 b IN: 000220721 |
available - reading room |
EF, Central Economics Library, Ljubljana | Skladišče II 15254 IN: 000220719 |
loan not possible |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hočevar, Nina Vanita, 1974- | 25833 |
Mumel, Damijan | 15314 |
Žabkar, Vesna | 15495 |
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