Sprememba poslovnega modela izbranega lesnega podjetja ob uvedbi spletne prodaje : magistrsko delo = Change of the business model in a selected wood company after the introduction of online sales : M. Sc. thesis
Adamič, Matic
Globalizacija, razvoj tehnologije in liberalizacija nimajo vpliva zgolj na posameznika in gospodarstvo, temveč tudi na poslovne modele podjetji. S tem problemom se spopada tudi proučevano podjetje, ...ki je ugotovilo, da potrebuje maloprodajno spletno stran kot odgovor spreminjajočim se razmeram na trgu. Ta povzroči dopolnitve v strukturi obstoječega poslovnega modela veleprodaje. Te se izvajajo na vseh segmentih poslovnega modela, ob tem pa se pokaže, da je prisotna tudi velika sinergija med obema modeloma. Namreč, maloprodaja bi obstoječemu poslovnemu modelu pomagala, pri odpravi nekaterih slabosti, ter izkoristila ponujene priložnosti. Veleprodaja, pa bi pomagala maloprodaji s finančnega vidika. Zaradi povezanosti obeh modelov se izkaže, da se je podjetje odločilo za pravi korak k prenovi poslovnega modela in posledično vzpostavitvi maloprodajne spletne strani.
Type of material - master's thesis
; adult, serious
Publication and manufacture - Ljubljana : [M. Adamič], 2020
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