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Proučevanje nakupnega vedenja kupcev oken : visokošolska (univerzitetna) diplomska naloga = Buying behaviour of window purchasers : graduation thesisStržinar, NikoŽeleli smo proučiti nakupno vedenje kupcev oken. Z analizo slovenskega trga in analizo vprašalnikov, ki smo jih poslali kupcem različnih tipov oken, smo ugotavljali, zakaj se kupci raje odločajo za ... nakup lesenih oziroma PVC/Alu oken. Ugled ponudnikov lesenih oken, njihov širši proizvodno-prodajni program, ugodne cene in plačilni pogoji ter tradicionalna raba lesenih oken, so glavni dejavniki, zaradi katerih se kupci raje odločajo za nakup lesenih in ne PVC/Alu oken. Lažje vzdrževanje in boljše izolirne lastnosti so po mnenju kupcev glavni dejavniki, da se ti odločajo za PVC/Alu okna. Izolirne lastnosti vseh tipov oken so precej podobne, različna mnenja kupcev lesenih oziroma PVC/Alu oken so le posledica agresivnejšega oglaševanja ponudnikov PVC/Alu oken. Število le-teh v zadnjih letih nenehno narašča, predvsem so prisotni v vzhodnem delu Slovenije in širšem območju Ljubljane. Ponudniki lesenih oken naj bi več pozornosti namenjali oblikovanju in kakovostni izdelavi.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Stržinar], 1999Language - slovenianCOBISS.SI-ID - 545161
Author
Stržinar, Niko
Other authors
Tratnik, Mirko |
Košmelj, Katarina
Topics
okna |
lesena okna |
PVC okna |
Alu okna |
stavbno pohištvo |
nakupno vedenje |
windows |
wooden windows |
PVC windows |
Alu windows |
building furniture |
buying behaviour
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Library | Call number – location, accession no. ... | Copy status |
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BF, Dept. of Wood Technology, Lj. | Knjižnica BF za lesarstvo dn 671 IN: 019990390 |
available - reading room |
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Košmelj, Katarina | 09085 |
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