MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

(UM)

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Rapp, Stan ; Collins, Thomas L.

Type of material - handbook

Publication and manufacture - New York : Plume : McGraw-Hill, 1989

Language - english

ISBN - 0-452-26238-0

COBISS.SI-ID - 1807388

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.13 RAP m	available - outside loan, loan period: 30 days

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