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Cenovna (ne)pravičnost : dejavniki in njene posledice : magistrsko deloMalc, DomenZ našo nalogo smo se osredotočili na koncept cenovne pravičnosti, dejavnike, ki vplivajo na oblikovanje zaznav cenovne pravičnosti in njene posledice. V teoretičnem uvodu smo opredelili področje ... vedenja odjemalcev, proces vrednotenja in njegovo vlogo na področju vedenja odjemalcev. Natančneje smo predstavili koncept cene in nekaj osnovnih izsledkov psihološkega raziskovanja, osredotočenega na zaznavanje cen. V drugem delu smo podrobneje obravnavali opredelitev koncepta cenovne pravičnosti. S pregledom štirih temeljnih teorij cenovne pravičnosti - teorije koristnosti transakcij teorije izgledov, teorije enakovrednosti in teorije postopkovne pravičnosti - smo oblikovali podlago za razpravo o različnih dejavnikih, ki vplivajo na zaznave cenovne pravičnosti. Po zaključku teoretičnega pregleda smo pregledali posledice zaznav cenovne pravičnosti na odnos med odjemalcem in ponudnikom. Na podlagi teoretičnih izhodišč smo izvedli našo raziskavo. Ugotovili smo, da: - med posameznimi dejavniki ni statistično pomembnih razlik pri vplivu na zaznave cenovne pravičnosti; - je zaznana cenovna (ne)pravičnost pomembno povezana z intenzivnostjo odziva odjemalcev; - med ženskami in moškimi ni pomembnih razlik v zaznavanju cenovne pravičnosti; - med oceno povprečnega družinskega prihodka in ocenami cenovne pravičnosti obstaja pomembna linearna povezava.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [D. Malc], 2013Language - slovenianCOBISS.SI-ID - 20170504
Author
Malc, Domen
Other authors
Mumel, Damijan |
Pisnik, Aleksandra, 1972-
Topics
Univerzitetna in visokošolska dela |
psihologija potrošnika |
vedenje potošnikov |
cenovna politika |
magistrska dela |
psychology consumer |
consumer behaviour |
price policy |
master theses
Library | Call number – location, accession no. ... | Copy status |
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Miklošič Library FPNM, Maribor | D MAG 159.9 MALC D. Cenovna IN: 320130253 |
available - reading room |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Malc, Domen | 37178 |
Mumel, Damijan | 15314 |
Pisnik, Aleksandra, 1972- | 19610 |
Source: Personal bibliographies
and: SICRIS
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