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Controversy in marketing theory : for reason, realism, truth, and objectivityHunt, Shelby D., 1939-Type of material - reviewPublication and manufacture - Armonk (N.Y.) ; London (UK) : M. E. Sharpe, cop. 2003Language - englishISBN - 0-7656-0932-0; 0-7656-0931-2COBISS.SI-ID - 22432861
Author
Hunt, Shelby D., 1939-
Topics
Marketing |
Philosophy and science |
Trženje |
Marketing |
Teorije |
Theories |
Filozofija znanosti |
Philosophy of science |
Raziskave trga |
Market research |
Marketing |
Filozofija znanosti |
Filozofske teorije |
Primerjalne študije |
Filozofija znanosti |
Klasične metode |
Empirizem |
Primerjalne študije |
Filozofija znanosti |
Relativizem |
Zgodovinski orisi |
Primerjalne študije |
Filozofija znanosti |
Zgodovina filozofije |
Relativistična teorija |
Primerjalne študije |
Marketing |
Teorija trženja |
Nasprotovanja |
Primerjalne študije |
Tržne raziskave |
Objektni modeli |
Resnica |
Primerjalne študije |
Marketing |
Naravoslovne vede |
Objektivnost |
Primerjalne študije |
Marketing |
Znanstveni vidik |
Kvantitativne metode |
Primerjalne študije |
marketing |
trženje |
filozofija |
filozofi |
teorija |
naravoslovje |
znanost |
relativizem |
pozitivizem |
kvantitativna analiza |
kvalitativna analiza |
tržne raziskave |
empirične raziskave |
philosophical theories |
relativism |
positivism |
quantitative method |
objectivity |
objectivity
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 339.13 HUNT S. Controversy | available - outside loan, loan period: 30 days |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hunt, Shelby D., 1939- |
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