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IndustriegütermarketingBackhaus, KlausType of material - handbookEdition - 6., überarbeitete Aufl.Publication and manufacture - München : F. Vahlen, cop. 1999Language - germanISBN - 3-8006-2520-2COBISS.SI-ID - 5739036
Author
Backhaus, Klaus
Topics
Industrial marketing |
Industrial goods |
Customer services |
Industrial marketing |
Timing circuits |
Strategic aspects |
Industrial management |
Competitive advantage |
Comparison |
Marketing |
Osnovna teorija |
Koncepcije |
Priročniki |
Marketing |
Pozicijska analiza |
Situacija |
Priročniki |
Marketing |
Tipologija |
Specifikacije |
Priročniki |
Marketing |
Tržno komuniciranje |
Kreativne sposobnosti |
Priročniki |
Industrijski marketing |
Konkurenčna prednost |
Potrošniški interesi |
Priročniki |
Industrijski marketing |
Marketinška strategija |
Tekmovanja |
Priročniki |
Industrijski marketing |
Implementacija |
Razvoj proizvodov |
Priročniki |
Prodajna politika |
Industrijski izdelki |
Integriranje |
Priročniki |
marketing |
trženje |
industrijska organizacija |
proizvodni programi |
kvalitativna analiza |
kooperacija |
poslovno komuniciranje |
sposobnosti |
odločanje |
karakterizacija |
management |
značilnosti |
tržna analiza |
interakcije |
dobava |
nabava |
strategija trženja |
potrošnik |
trgovinsko poslovanje |
cene |
politika cen |
trgovina |
blago |
izdelki |
proizvodi |
poraba |
konkurenca |
prednost |
analiza poslovanja |
primeri |
case study |
priročniki |
rešitve |
kvantitativna analiza |
relacijske baze podatkov
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.13 BACKHAUS K. Industriegüt. | available - outside loan, loan period: 30 days |
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