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Merjenje splošnega mnenja o oglaševanju : diplomsko deloToplišek, MajaType of material - undergr. thesisPublication and manufacture - Krško ; Dolenja vas : [M. Toplišek], 2002Language - slovenianCOBISS.SI-ID - 6557468
Author
Toplišek, Maja
Other authors
Mumel, Damijan
Topics
Oglaševanje |
Tržno komuniciranje |
Sporočanje |
Diplomske naloge |
oglaševanje |
ekonomska propaganda |
reklama |
merila |
mišljenje |
komuniciranje |
marketing |
trženje |
tržne raziskave |
metode |
podatki |
informacije |
prodaja po pošti |
družbeni položaj |
image |
koristnost |
materializem |
vrednotenje |
prodaja |
pospeševanje prodaje |
osebna prodaja |
neposredna prodaja |
direktno trženje |
cilj |
kritika |
družbena slojevitost |
odnosi z javnostjo |
potrošnik |
psihologija potrošnika |
oglasi |
mladina |
razlike
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | A DV 674 | loan not possible |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Mumel, Damijan | 15314 |
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