Cilj vsakega podjetja je služiti denar. To lahko uresniči le s proizvodnjo izdelkov, ki so tržno zanimivi (na tem mestu zanemarimo storitveno dejavnost). Da bi pa podjetje lahko proizvedlo tržno ...uspešen izdelek, potrebuje na samem začetku razvoja novega izdelka IDEJO. Vendar tudi ideja ne zadostuje, če je podjetje ne zna ali ne zmore pretvoriti v otipljiv izdelek. Pričujoči članek skuša podati nekaj nasvetov, kje naj podjetja iščejo ideje za nove izdelke in kako naj med njimi izbirajo tiste prave.
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JCR
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JCR
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JCR
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