(UM)
-
Shopping patterns of older consumers in Slovenian clothes marketMumel, Damijan ; Završnik, Bruno ; Prodnik, JadrankaThe purpose of the research presented in this paper was to describe the clothes buying patterns of older consumers in Slovenia. We collected the results of 271 older consumers of apparel through ... multiplicity sample. Respondents were divided on the base of professional and social activity into four groups in the field of clothes shopping. Seven aspects of clothes consumer behaviour was examined: where do our respondents buy clothes and how often in each retail place, do they like shopping, how often they buy clothes, how much they spend, who/what influence them to buy, who/how influence on their clothing style and other statements about consumer behaviour related with clothes. The results are useful for product, place, price, and promotion management and through this for planning differential marketing mixes for separate older consumer segments.Source: Fibres & textiles in Eastern Europe : an international magazine devoted to current problems of the textile industries in Central and Eastern Europe. - ISSN 1230-3666 (Vol. 14, no. 2, 2006, str. 8-12)Type of material - article, component partPublish date - 2006Language - englishCOBISS.SI-ID - 8849436
Author
Mumel, Damijan |
Završnik, Bruno |
Prodnik, Jadranka
Topics
potrošnik |
vedenje |
kupci |
oblačilna industrija |
nakup |
raziskave |
Slovenija
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Mumel, Damijan | 15314 |
Završnik, Bruno | 11974 |
Prodnik, Jadranka | 90388 |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
Pickup location | Material status | Reservation |
---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location: