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Zadovoljstvo turistov s ponudbo turističnih kmetij na območju občine Brežice : diplomsko delo visokošolskega strokovnega študijaŠoško, BarbaraTurizem na kmetiji je ena od najpogostejših dopolnilnih dejavnosti, za katero se odločajo slovenski kmetje. V občini Brežice imamo kar nekaj turističnih kmetij, v diplomskem delu pa smo obravnavali ... pet turističnih kmetij, in sicer: turistično kmetijo Pri Martinovih, turistično kmetijo Vimpolšek, turistično kmetijo Zevnik, turistično kmetijo Juričko in turistično kmetijo Istenič, ter analizirali zadovoljstvo turistov s ponudbo obravnavanih turističnih kmetij. V teoretičnem delu smo predstavili pojma »turizem na podeželju« ter »turizem na kmetiji«, obravnavali pa smo tudi pojem »zadovoljstvo turista«. Zadovoljstvo turista je želja vsakega podjetja, je vir konkurenčne prednosti, zadovoljni gosti pa prinašajo številne poslovne koristi. S kvalitativno raziskavo smo s pomočjo intervjuvanja nosilcev dopolnile dejavnosti na obravnavanih kmetijah spoznali, kako spremljajo zadovoljstvo in želje gostov, kakšno segmentacijo gostov imajo, kako tržijo svojo ponudbo in ali imajo načrte za nadaljnji razvoj. S kvantitativno raziskavo pa smo s pomočjo anketnih vprašalnikov ugotavljali, kakšno je splošno zadovoljstvo turistov z obravnavanimi turističnimi kmetijami ter kakšne so njihove želje in predlogi k izboljšavi oziroma dopolnitvi njihove ponudbe. Na podlagi obeh raziskav smo podali ugotovitve ter predloge za izboljšavo ponudb na obravnavanih turističnih kmetijah.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Brežice : [B. Šoško], 2021Language - slovenianCOBISS.SI-ID - 90826499
Author
Šoško, Barbara
Other authors
Prevolšek, Boris
Topics
turizem na kmetiji |
zadovoljstvo turista |
občina Brežice |
anketa |
intervju |
farm tourism |
tourist satisfaction |
municipality of Brežice |
survey |
interview
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Tourism, Brežice | čitalnica VS 75 IN: 020210137 |
available - reading room |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Šoško, Barbara | ![]() |
Prevolšek, Boris | 36613 |
Source: Personal bibliographies
and: SICRIS
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