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Vrednotenje v reklami in antireklami : primer alkoholnih in tobačnih izdelkovStarc, Sonja, 1954-Razprava predstavlja vrednotenje v reklami in antireklami za alkoholne in tobačne izdelke ter poskuša razumeti (tudi ob vzorcu vrednotenja 103 študentov), katere domene in ravni vrednotenja so ... izražene v primerih pozitivnega in negativnega ocenjevanja izdelka. Analiza se torej osredotoča na medosebno metafunkcijo (Halliday, Matthiessen 2004; Kress, van Leeuwen 2004), in sicer na vrednotenje, kot se kaže z vidika teorije vrednotenja (Martin, White 2007), v fazah besedilnih vzorcev problem - rešitev ter ustvarjanje in zagotavljanje potreb/želja (Hoey 2001).Source: Slovenščina - diskurzi, zvrsti in jeziki med identiteto in funkcijo (str. 67-78)Type of material - article, component part ; adult, seriousPublish date - 2020Language - slovenianCOBISS.SI-ID - 38078211
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Starc, Sonja, 1954- | 25006 |
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