Vrednotenje v reklami in antireklami : primer alkoholnih in tobačnih izdelkov
Starc, Sonja, 1954-
Razprava predstavlja vrednotenje v reklami in antireklami za alkoholne in tobačne izdelke ter poskuša razumeti (tudi ob vzorcu vrednotenja 103 študentov), katere domene in ravni vrednotenja so ...izražene v primerih pozitivnega in negativnega ocenjevanja izdelka. Analiza se torej osredotoča na medosebno metafunkcijo (Halliday, Matthiessen 2004; Kress, van Leeuwen 2004), in sicer na vrednotenje, kot se kaže z vidika teorije vrednotenja (Martin, White 2007), v fazah besedilnih vzorcev problem - rešitev ter ustvarjanje in zagotavljanje potreb/želja (Hoey 2001).
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