Strategic brand management : building, measuring and managing brand equity

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Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane, 1956- ; Swaminathan, Vanitha

Type of material - book ; adult, serious

Edition - 5th ed., global ed.

Publication and manufacture - Harlow, England [etc.] : Pearson, cop. 2020

Language - english

ISBN - 978-1-292-31496-9; 1-292-31496-6

COBISS.SI-ID - 42764035

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Keller, Kevin Lane, 1956- | Swaminathan, Vanitha

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Univerzitetna knjižnica	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
Univerzitetna knjižnica 658.6 KELLER KEVIN LANE Strategic IN: 01000025827	available - outside loan, loan period: 21 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Keller, Kevin Lane, 1956-
Swaminathan, Vanitha

Source: Personal bibliographies and: SICRIS

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