Za stručnost, kao najvažniju i najcjenjeniju osobinu dobroga govornika,može se reći da je i danas jednako važna kao i u antičko doba. Još jeCiceron govorio kako dobar govornik mora biti mudar, posjedovatiširoko znanje i visoku razinu opće kulture. I suvremeni autori naglašavajuvažnost stručnosti, kompetencije i znanja, kao primarnih, uz dodatke jošnekih specifičnih odrednica poput uvjerljivosti, časti i karizme. Cilj ovogaistraživanja bio je ustanoviti kako pojam karizme doživljavaju studenti,kako ga definiraju i koju osobu percipiraju kao karizmatičnu. Odabranisu studenti sa studija Odnosa s javnošću i studija medija na kojem seobrazuju stručnjaci za odnose s javnošću, osviješteni i educirani zaprepoznavanje i najmanjih tragova iznimnih karizmatičnih darova usvakom pojedincu. For the expertise, as the most important and appreciated characteristicof a good speaker, it can be said that it is still as important today as inancient times. Cicero said that a good speaker must be wise, possessbroad knowledge and a high level of general culture. Contemporaryauthors also emphasise the importance of expertise, competence andknowledge, as primary ones with addition to some specific determinantssuch as persuasion, honour and charisma. The aim of this research wasto determine how the concept of charisma is perceived by students, howthey define it and which public figures they perceive as charismatic.Students were selected from the Public Relations and Media Studies,where public relations experts are educated, made aware and trainedto recognize even the smallest traces of exceptional charismatic gifts ineach individual.