E-resources
Peer reviewed
Open access
-
Milohnić, Ines; Licul, Ivana; Čutura, Ana-Marija
Zbornik Veleučilišta u Rijeci, 05/2022, Volume: 10, Issue: 1Journal Article
Svrha studije jest istražiti izazove pandemije Covid-19 u industriji događaja u Republici Hrvatskoj te ponuditi prijedloge prilagodbi za nositelje ove industrije. U tom kontekstu, provedeno je istraživanje na uzorku od 31 ispitanika, članova Zajednice industrije događaja pri Hrvatskoj gospodarskoj komori. Za potrebe empirijskog istraživanja, a po uzoru na relevantna prethodna istraživanja (Professional Convention Management Association – PCMA, 2021; softverska kompanija CVENT Inc., 2020; te platforma za virtualne događaje LYYTI, 2020), konstruiran je strukturni anketni upitnik. Podaci su metodom online anketiranja prikupljeni u kolovozu 2021. godine, te su obrađeni odgovarajućim postupcima deskriptivne statistike. Nalazi studije upućuju na inicijalnu krhkost i nespremnost industrije događaja na izazove povezane s pandemijom Covid-19, s obzirom na niz otkazanih i odgođenih događaja, ozbiljan pad poslovnih prihoda, nužna otpuštanja djelatnika i slično. Unatoč inicijalnoj visokoj osjetljivosti, ispitanici su u konačnici pokazali rezistenciju i čvrstinu u iznimnim okolnostima poslovanja te se osjećaju uglavnom spremni na izazove povezane s aktualnom pandemijom. Međutim, skeptični su prema novim tehnološkim rješenjima te pokazuju relativno slabu ambiciju integracije virtualne tehnologije u postojeće konvencionalne događaje. Budućnost industrije događaja vide u pouzdanom konceptu konvencionalnih događaja, uz hibridne oblike kao pogodnoj kombinaciji virtualnih i konvencionalnih događaja. Ovo istraživanje čini novi iskorak u unapređenju teorijskih spoznaja te doprinosi literaturi iz područja industrije događaja, eksplicitno stavljajući u fokus njezinu elastičnost na eksterne šokove izazvane pandemijom Covid-19. U praktičnom smislu, rezultati studije impliciraju prijedloge prilagodbi za nositelje industrije događaja te mogu poslužiti kao ishodište za jačanje institucijske klime, što bi pospješilo jačanje sinergije s industrijom događaja. The purpose of the study is to investigate the challenges of the Covid-19 pandemic on the event industryin the Republic of Croatia and to offer proposals for adjustments for the bearers of this industry. In thiscontext, a survey was conducted on a sample of 31 respondents, members of the Community of EventsIndustry at the Croatian Chamber of Commerce. For the needs of empirical research, and based on relevantprevious research (Professional Convention Management Association - PCMA, 2021; software companyCVENT Inc., 2020; and platform for virtual events LYYTI, 2020), a survey questionnaire was constructed.The data were collected using the online survey method in August 2021, and processed using appropriatedescriptive statistics procedures. The study’s findings point to the initial fragility and unpreparedness of theevent industry for the challenges associated with the Covid-19 pandemic, given the number of cancelled anddelayed events, severe declines in operating revenues, necessary layoffs, etc. Despite the initial high sensitivity,respondents ultimately showed determination and resilience in exceptional business circumstances and feellargely ready for the challenges associated with the current pandemic. However, they are sceptical of newtechnological solutions and show a relatively weak ambition to integrate virtual technology into existingconventional events. They see the future of the event industry in a reliable concept of conventional events,with hybrid form as a suitable combination of virtual and conventional events. This research makes a newstep forward in advancing theoretical knowledge and contributes to the literature in the field of the eventindustry, explicitly focusing on its resilience to external shocks caused by the Covid-19 pandemic. In practicalterms, the results imply adaptation proposals for event industry stakeholders and can serve as a startingpoint for strengthening the institutional climate, which would enhance synergies with the event industry.
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Source: Personal bibliographies
and: SICRIS
The material is available in full text. If you wish to order the material anyway, click the Continue button.