This paper analyses the possibility of using group technology (GT) in printed packaging production in the graphic industry. The method of grouping that was used is based on the technological processes analysis of products and their pathways through the production system (Production Flow Analysis--PFA). Using this method, after recording all the paths of products through the production system, the diagram was recorded. A total of 1600 different products were analyzed and a total of 37 paths through the production were recorded. Products with the same or similar paths were shaped to form the basis for the formation of cells and virtual cells. Furthermore, times in the production for 5 main product groups were recorded and lead times and total processing times were calculated. For further research, the simulation model in Simio will be made, which will be used to test the results as well as show new alternatives for the improvement of the system. Keywords: Group Technology; Graphic industry; Manufacturing cells; Printing and packaging