Society is characterized by the presence of a variety of social norms: collective patterns of sanctioning that can prevent miscoordination and free-riding. Inspired by this, we aim to construct learning dynamics where potentially beneficial social norms can emerge. Since social norms are underpinned by sanctioning, we introduce a training regime where agents can access all sanctioning events but learning is otherwise decentralized. This setting is technologically interesting because sanctioning events may be the only available public signal in decentralized multi-agent systems where reward or policy-sharing is infeasible or undesirable. To achieve collective action in this setting we construct an agent architecture containing a classifier module that categorizes observed behaviors as approved or disapproved, and a motivation to punish in accord with the group. We show that social norms emerge in multi-agent systems containing this agent and investigate the conditions under which this helps them achieve socially beneficial outcomes.